Core Viewpoint - The Ora brand of Great Wall Motors has undergone a significant brand repositioning, now defined as a "multi-power global fashion boutique car brand," expanding beyond a single pure electric vehicle focus to seek broader market growth [2][5] Group 1: Brand Repositioning - The launch of the Ora 5 marks the first mass-produced model under the new brand strategy, offering five pure electric versions with a price range from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [2] - The Ora 5 features advanced technologies such as the Coffee Pilot Ultra driver assistance system, Coffee OS 3 smart space system, and a second-generation short-blade battery with double the national standard pressure resistance, enhancing its competitiveness in the A-class pure electric SUV market [2] Group 2: Strategic Shift - Great Wall Motors is implementing a new global platform that emphasizes "one car, multiple powers, multiple categories, and multiple postures," aiming to adapt to global market demands [3][6] - The shift to a multi-power strategy is a response to the increasing competition in the new energy vehicle sector, allowing for a broader user base and better alignment with global market needs [5][6] Group 3: Long-term Vision - Great Wall Motors emphasizes a long-term perspective on industry changes, focusing on sustainable operations rather than short-term trends, advocating for healthy competition in the industry [6] - The multi-power approach is expected to enhance research and production efficiency through high commonality and integration, ultimately providing consumers with better value and pricing [6] Group 4: Market Expansion - Ora has already entered over 50 countries and regions, with a user base of 600,000 globally, indicating potential for increased market share following the brand's repositioning [6] - Future plans include launching SUVs, sedans, and personalized multi-category products to better fit global lifestyles [6]

Group 1 - The core viewpoint of the article is the launch of the new A-class pure electric SUV, Ora 5, by Great Wall Motors, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] - The Ora 5 features a design inspired by natural aesthetics, with six color options influenced by scenic locations such as the Northern Lights and the Senna River, including a luxury-grade "Senna Gray" and a rare "Aurora Green" metallic paint under 500,000 yuan [1][2] - The vehicle is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which has been used for over 280 million kilometers, equivalent to more than 5,600 laps around the Earth's equator, providing advanced features like traffic light recognition and intelligent lane changing [2][3] Group 2 - The Ora brand has expanded its presence to over 50 countries and regions globally, with a user base of 600,000 [4] - The Ora 5 is equipped with a second-generation short-blade battery that has double the compressive strength of national standards and features advanced AI technology for early warning of battery anomalies [5] - In terms of passive safety, the Ora 5 includes dual-chamber far-end airbags that meet European standards [5]

智能化方面，长城欧拉5以"科技平权"为理念，致力于将前沿科技转化为可感知的安心体验。长城欧拉5在激光雷 达的加持和长城汽车第三代辅助驾驶系统（Coffee Pilot Ultra）的赋能下，不仅具备红绿灯识别、智能变道、障碍 物绕行等能力，更支持3公里记忆泊车（OTA）及两百余车位类型的泊车辅助。新车适应拥堵与复杂的路况，为用 户提供更便捷的驾车体验。与此同时，长城欧拉5的Coffee OS 3智慧空间系统深度融合AI技术，搭载4纳米车规级 芯片。其核心集成了Coffee GPT与DeepSeek双大模型；"车语智造"功能通过车外交互场景化服务，帮助用户缓解 不规范停车引发的社交矛盾。 安全方面，长城欧拉5搭载抗挤压强度较高的二代短刀电池，融合先进的AI技术，若电池异常可提前24小时预 警。被动安全方面，长城欧拉5配备了双腔远端气囊，构筑起可靠的物理安全防线。为了满足用户对驾驶质感的追 求，长城欧拉5的底盘由长城宝马原班人员调校，历经比利时路、搓板路等76种全球典型路谱的严苛耐久测试后， 新车兼顾"柔中带韧"的舒适滤震与精准操控，确保在各复杂路况下始终如一的驾驶体验。 欧拉品牌表示，未来将持续以全球化的视野与 ...

Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1][3] Group 1: Product Launch - The Ora 5 is the first mass-produced model built on Great Wall Motors' new platform, which emphasizes "multiple powertrains, multiple categories, and multiple forms" to adapt to different markets and usage scenarios [3] - The vehicle features the Coffee Pilot Ultra driver assistance system, supporting city NOA functionality without relying on high-precision maps, and includes memory parking capabilities [3] - The smart cockpit is equipped with the Coffee OS 3 system and a 4nm automotive-grade chip, integrating multi-modal AI large models [3] Group 2: Safety and Battery Technology - The new model is equipped with the second-generation short-blade battery and includes various passive and health safety configurations [3] Group 3: Brand Strategy - Great Wall Motors plans to expand the Ora brand from a single pure electric brand to a multi-power global direction, with future products covering SUVs, sedans, and various categories to enhance platform versatility and product coverage [3]

Core Insights - The 23rd Guangzhou International Auto Show officially opened on November 21, 2025, featuring the launch of the Ora 5 under Great Wall Motors' Ora brand, themed as "Ora 5 - The Selected Partner for Young People" [2] - The Ora 5 began pre-sales on November 12, and this event marks its first public appearance post-pre-sale [2] Group 1 - The Ora brand showcased user experience videos during the launch event, highlighting the vehicle's performance in urban commuting and weekend camping scenarios [4] - The Ora 5 is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driver assistance system, capable of achieving full-scene NOA functionality without relying on high-precision maps [4] - The vehicle features a "second-generation short-blade battery" that meets safety standards, with an energy consumption of 11.6 kWh per 100 kilometers [4] Group 2 - The design of the Ora 5 is based on the "natural aesthetics" concept, offering color options such as "Aurora Green" liquid metal paint [6] - The brand aims to transition from being a "product definer" to a "companion" for users, focusing on the needs of young consumers regarding self-expression, practicality, and quality in their mobility solutions [6]

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a competitive starting price of 109,800 yuan, targeting the "Z generation" youth market [1] Group 1: Product Launch and Features - The Ora 5 has been well-received since its debut in late September, featuring a unique "natural aesthetics" design and advanced driving assistance capabilities [1] - The pre-sale includes five models with a price range from 109,800 to 142,800 yuan [1] - The vehicle is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driving assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps [1] Group 2: Technological and Quality Standards - The Ora 5 boasts a second-generation short-blade battery that exceeds new national standards for safety, ensuring it does not catch fire or explode [1] - The vehicle features a "master-level" chassis tuning developed by the same team that works with BMW, ensuring high-quality performance [1] - It achieves a competitive energy consumption rate of 11.6 kWh/100 km under CLTC conditions, the lowest in its class [1]

Core Insights - The Ora brand is transitioning from a focus on the female segment to targeting Generation Z, marking a significant strategic shift with the launch of the Ora 5 [1][3] Group 1: Product Launch - The Ora 5, a new A-class pure electric SUV, has officially started pre-sales with a price range of 109,800 to 142,800 yuan, emphasizing its appeal to young consumers [3] - The Ora 5 addresses the market demand for high-quality electric products aimed at younger demographics, featuring a unique "natural aesthetics" design and advanced technology [5] Group 2: Technological Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without high-precision maps, covering over 200 parking scenarios [5] - The vehicle boasts a second-generation short-blade battery and a master-level chassis tuning, achieving an energy consumption of 11.6 kWh/100 km under CLTC conditions, aligning with industry energy-saving trends [5] Group 3: Brand Strategy and Marketing - The brand's core message, "Live Out Your Brilliance, Embrace Your Passion," aims to create a deep dialogue with users, transforming the brand's role from a product "definer" to a "witness" and "companion" in the growth of its users [6] - The Ora brand has entered over 50 countries and regions, accumulating nearly 600,000 global users, positioning the Ora 5 as a key step in the brand's renewal and a significant move for Chinese electric vehicles on the international stage [6] Group 4: Consumer Incentives - The first batch of Ora 5 users will receive exclusive "Brilliance Passion" purchase benefits, including deposit deductions, trade-in subsidies, and exclusive color upgrades, aimed at lowering the purchase threshold for young consumers [6]

Core Viewpoint - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, targeting young users and family car scenarios with a price range of 109,800 to 142,800 yuan [1] Group 1: Product Features - The Ora 5 focuses on design experience, intelligent configuration, and product quality, catering to the high cost-performance and personalized travel needs of contemporary young consumers [4] - The design of the Ora 5 is based on the "natural aesthetics" concept, featuring multiple color options including "Aurora Green" and an interior design that incorporates Eastern "white space" aesthetics for a minimalist and comfortable cabin atmosphere [5] - The vehicle is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios [6] Group 2: Brand Strategy - The collaboration with brand ambassador Hou Minghao reflects a strong alignment of values, embodying the youthful, vibrant spirit that resonates with the Z generation, and aims to establish a deeper emotional connection with young consumers [7] - The launch of the Ora 5 marks a significant step in the brand's transformation into a "fashionable boutique car brand," emphasizing a commitment to accompany users in expressing their individuality [7] Group 3: Market Positioning - The Ora brand has expanded into over 50 countries and regions globally, gaining the trust of nearly 600,000 users, with the pre-sale of the Ora 5 signaling a key milestone in the brand's global product strategy [9]

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a price range of 109,800 to 142,800 yuan, marking a significant step in its global product strategy [1][4]. Design and Features - The Ora 5 features a "natural aesthetics" design and is available in a unique "Aurora Green" liquid metal paint [1]. - It is equipped with the Coffee Pilot Ultra autonomous driving system, which includes 27 perception hardware components, enabling full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios, including cross-floor memory parking [1][3]. Battery and Efficiency - The vehicle is fitted with a "second-generation short blade battery" and has been tuned by the Great Wall BMW team for its chassis [3]. - The Ora 5 boasts an impressive energy consumption rate of 11.6 kWh/100 km under CLTC conditions [3]. Brand and Market Presence - The Ora brand has expanded its reach to over 50 countries and regions globally, gaining the trust of nearly 600,000 users [4]. - The launch of the Ora 5 signifies a rejuvenation for the Ora brand and highlights its ambitious global product strategy [4].

Core Insights - Ora brand of Great Wall Motors has officially launched the pre-sale of its new A-class pure electric SUV, "Ora 5," with a price range of 109,800 to 142,800 yuan [1] - The brand has appointed actor Hou Minghao as its spokesperson, aiming to connect with the younger generation through a brand refresh strategy [1] - Ora 5 is positioned as a "selected car for Generation Z," emphasizing advanced intelligent features and safety in its design [1] Product Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components, including lidar, to enable full-scene NOA (Navigation Assisted Driving) without relying on high-precision maps [1] - The vehicle supports over 200 parking scenarios, including cross-floor memory parking [1] - It features the "second-generation short-blade battery," which emphasizes safety by claiming it does not catch fire or explode, exceeding current national standards [1] - The chassis tuning is handled by a team from Great Wall and BMW, indicating a high level of engineering expertise [1] - The energy consumption data for the Ora 5 is reported at 11.6 kWh/100 km under CLTC conditions [1] Global Strategy - The Ora 5 represents Great Wall Motors' ambition in its global product strategy, with the Ora brand already present in over 50 countries and regions [2]