Core Viewpoint - The Ora brand of Great Wall Motors has undergone a significant brand repositioning, now defined as a "multi-power global fashion boutique car brand," expanding beyond a single pure electric vehicle focus to seek broader market growth [2][5] Group 1: Brand Repositioning - The launch of the Ora 5 marks the first mass-produced model under the new brand strategy, offering five pure electric versions with a price range from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [2] - The Ora 5 features advanced technologies such as the Coffee Pilot Ultra driver assistance system, Coffee OS 3 smart space system, and a second-generation short-blade battery with double the national standard pressure resistance, enhancing its competitiveness in the A-class pure electric SUV market [2] Group 2: Strategic Shift - Great Wall Motors is implementing a new global platform that emphasizes "one car, multiple powers, multiple categories, and multiple postures," aiming to adapt to global market demands [3][6] - The shift to a multi-power strategy is a response to the increasing competition in the new energy vehicle sector, allowing for a broader user base and better alignment with global market needs [5][6] Group 3: Long-term Vision - Great Wall Motors emphasizes a long-term perspective on industry changes, focusing on sustainable operations rather than short-term trends, advocating for healthy competition in the industry [6] - The multi-power approach is expected to enhance research and production efficiency through high commonality and integration, ultimately providing consumers with better value and pricing [6] Group 4: Market Expansion - Ora has already entered over 50 countries and regions, with a user base of 600,000 globally, indicating potential for increased market share following the brand's repositioning [6] - Future plans include launching SUVs, sedans, and personalized multi-category products to better fit global lifestyles [6]

智能化层面，长城欧拉5倡导"科技平权"，致力于将前沿科技转化为可感知的安心体验。长城欧拉5搭载的长城汽车第三代辅助驾驶系统Coffee Pilot Ultra， 已经陪伴用户安全行驶2.3亿公里，相当于绕地球赤道5600多圈，累计使用超280万小时。 在激光雷达的加持和Coffee Pilot Ultra系统的赋能下，长城欧拉5可实现不依赖高精地图的城市NOA功能，不仅具备红绿灯识别、智能变道、障碍物绕行等高 阶能力，更支持同级最长的3公里记忆泊车（OTA）及200+车位类型的泊车辅助。 与此同时，长城欧拉5的Coffee OS 3智慧空间系统深度融合AI技术，搭载4纳米车规级芯片，打造出"有温度的移动空间"。 12月16日，长城汽车欧拉品牌全新A级纯电SUV——长城欧拉5正式上市。新车共推出5款配置，建议零售价区间为 9.98万至13.38万元，限时换新价9.18万元 起。 目前，欧拉已经进入全球50多个国家和地区，成为了全球60万用户的共同选择。 据官方资料，欧拉5采用"自成一派的自然美学设计"，推出的6款车色灵感源自挪威极光、塞纳河畔、林芝雪山等远方风景 ，其中"塞纳灰"质感工艺堪比豪 华车，"极光绿" ...

智能化方面，长城欧拉5以"科技平权"为理念，致力于将前沿科技转化为可感知的安心体验。长城欧拉5在激光雷 达的加持和长城汽车第三代辅助驾驶系统（Coffee Pilot Ultra）的赋能下，不仅具备红绿灯识别、智能变道、障碍 物绕行等能力，更支持3公里记忆泊车（OTA）及两百余车位类型的泊车辅助。新车适应拥堵与复杂的路况，为用 户提供更便捷的驾车体验。与此同时，长城欧拉5的Coffee OS 3智慧空间系统深度融合AI技术，搭载4纳米车规级 芯片。其核心集成了Coffee GPT与DeepSeek双大模型；"车语智造"功能通过车外交互场景化服务，帮助用户缓解 不规范停车引发的社交矛盾。 安全方面，长城欧拉5搭载抗挤压强度较高的二代短刀电池，融合先进的AI技术，若电池异常可提前24小时预 警。被动安全方面，长城欧拉5配备了双腔远端气囊，构筑起可靠的物理安全防线。为了满足用户对驾驶质感的追 求，长城欧拉5的底盘由长城宝马原班人员调校，历经比利时路、搓板路等76种全球典型路谱的严苛耐久测试后， 新车兼顾"柔中带韧"的舒适滤震与精准操控，确保在各复杂路况下始终如一的驾驶体验。 欧拉品牌表示，未来将持续以全球化的视野与 ...

Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1][3] Group 1: Product Launch - The Ora 5 is the first mass-produced model built on Great Wall Motors' new platform, which emphasizes "multiple powertrains, multiple categories, and multiple forms" to adapt to different markets and usage scenarios [3] - The vehicle features the Coffee Pilot Ultra driver assistance system, supporting city NOA functionality without relying on high-precision maps, and includes memory parking capabilities [3] - The smart cockpit is equipped with the Coffee OS 3 system and a 4nm automotive-grade chip, integrating multi-modal AI large models [3] Group 2: Safety and Battery Technology - The new model is equipped with the second-generation short-blade battery and includes various passive and health safety configurations [3] Group 3: Brand Strategy - Great Wall Motors plans to expand the Ora brand from a single pure electric brand to a multi-power global direction, with future products covering SUVs, sedans, and various categories to enhance platform versatility and product coverage [3]

Core Insights - The 23rd Guangzhou International Auto Show officially opened on November 21, 2025, featuring the launch of the Ora 5 under Great Wall Motors' Ora brand, themed as "Ora 5 - The Selected Partner for Young People" [2] - The Ora 5 began pre-sales on November 12, and this event marks its first public appearance post-pre-sale [2] Group 1 - The Ora brand showcased user experience videos during the launch event, highlighting the vehicle's performance in urban commuting and weekend camping scenarios [4] - The Ora 5 is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driver assistance system, capable of achieving full-scene NOA functionality without relying on high-precision maps [4] - The vehicle features a "second-generation short-blade battery" that meets safety standards, with an energy consumption of 11.6 kWh per 100 kilometers [4] Group 2 - The design of the Ora 5 is based on the "natural aesthetics" concept, offering color options such as "Aurora Green" liquid metal paint [6] - The brand aims to transition from being a "product definer" to a "companion" for users, focusing on the needs of young consumers regarding self-expression, practicality, and quality in their mobility solutions [6]

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a competitive starting price of 109,800 yuan, targeting the "Z generation" youth market [1] Group 1: Product Launch and Features - The Ora 5 has been well-received since its debut in late September, featuring a unique "natural aesthetics" design and advanced driving assistance capabilities [1] - The pre-sale includes five models with a price range from 109,800 to 142,800 yuan [1] - The vehicle is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driving assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps [1] Group 2: Technological and Quality Standards - The Ora 5 boasts a second-generation short-blade battery that exceeds new national standards for safety, ensuring it does not catch fire or explode [1] - The vehicle features a "master-level" chassis tuning developed by the same team that works with BMW, ensuring high-quality performance [1] - It achieves a competitive energy consumption rate of 11.6 kWh/100 km under CLTC conditions, the lowest in its class [1]

Core Insights - The Ora brand is transitioning from a focus on the female segment to targeting Generation Z, marking a significant strategic shift with the launch of the Ora 5 [1][3] Group 1: Product Launch - The Ora 5, a new A-class pure electric SUV, has officially started pre-sales with a price range of 109,800 to 142,800 yuan, emphasizing its appeal to young consumers [3] - The Ora 5 addresses the market demand for high-quality electric products aimed at younger demographics, featuring a unique "natural aesthetics" design and advanced technology [5] Group 2: Technological Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without high-precision maps, covering over 200 parking scenarios [5] - The vehicle boasts a second-generation short-blade battery and a master-level chassis tuning, achieving an energy consumption of 11.6 kWh/100 km under CLTC conditions, aligning with industry energy-saving trends [5] Group 3: Brand Strategy and Marketing - The brand's core message, "Live Out Your Brilliance, Embrace Your Passion," aims to create a deep dialogue with users, transforming the brand's role from a product "definer" to a "witness" and "companion" in the growth of its users [6] - The Ora brand has entered over 50 countries and regions, accumulating nearly 600,000 global users, positioning the Ora 5 as a key step in the brand's renewal and a significant move for Chinese electric vehicles on the international stage [6] Group 4: Consumer Incentives - The first batch of Ora 5 users will receive exclusive "Brilliance Passion" purchase benefits, including deposit deductions, trade-in subsidies, and exclusive color upgrades, aimed at lowering the purchase threshold for young consumers [6]

Core Viewpoint - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, targeting young users and family car scenarios with a price range of 109,800 to 142,800 yuan [1] Group 1: Product Features - The Ora 5 focuses on design experience, intelligent configuration, and product quality, catering to the high cost-performance and personalized travel needs of contemporary young consumers [4] - The design of the Ora 5 is based on the "natural aesthetics" concept, featuring multiple color options including "Aurora Green" and an interior design that incorporates Eastern "white space" aesthetics for a minimalist and comfortable cabin atmosphere [5] - The vehicle is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios [6] Group 2: Brand Strategy - The collaboration with brand ambassador Hou Minghao reflects a strong alignment of values, embodying the youthful, vibrant spirit that resonates with the Z generation, and aims to establish a deeper emotional connection with young consumers [7] - The launch of the Ora 5 marks a significant step in the brand's transformation into a "fashionable boutique car brand," emphasizing a commitment to accompany users in expressing their individuality [7] Group 3: Market Positioning - The Ora brand has expanded into over 50 countries and regions globally, gaining the trust of nearly 600,000 users, with the pre-sale of the Ora 5 signaling a key milestone in the brand's global product strategy [9]

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a price range of 109,800 to 142,800 yuan, marking a significant step in its global product strategy [1][4]. Design and Features - The Ora 5 features a "natural aesthetics" design and is available in a unique "Aurora Green" liquid metal paint [1]. - It is equipped with the Coffee Pilot Ultra autonomous driving system, which includes 27 perception hardware components, enabling full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios, including cross-floor memory parking [1][3]. Battery and Efficiency - The vehicle is fitted with a "second-generation short blade battery" and has been tuned by the Great Wall BMW team for its chassis [3]. - The Ora 5 boasts an impressive energy consumption rate of 11.6 kWh/100 km under CLTC conditions [3]. Brand and Market Presence - The Ora brand has expanded its reach to over 50 countries and regions globally, gaining the trust of nearly 600,000 users [4]. - The launch of the Ora 5 signifies a rejuvenation for the Ora brand and highlights its ambitious global product strategy [4].

Core Insights - Ora brand of Great Wall Motors has officially launched the pre-sale of its new A-class pure electric SUV, "Ora 5," with a price range of 109,800 to 142,800 yuan [1] - The brand has appointed actor Hou Minghao as its spokesperson, aiming to connect with the younger generation through a brand refresh strategy [1] - Ora 5 is positioned as a "selected car for Generation Z," emphasizing advanced intelligent features and safety in its design [1] Product Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components, including lidar, to enable full-scene NOA (Navigation Assisted Driving) without relying on high-precision maps [1] - The vehicle supports over 200 parking scenarios, including cross-floor memory parking [1] - It features the "second-generation short-blade battery," which emphasizes safety by claiming it does not catch fire or explode, exceeding current national standards [1] - The chassis tuning is handled by a team from Great Wall and BMW, indicating a high level of engineering expertise [1] - The energy consumption data for the Ora 5 is reported at 11.6 kWh/100 km under CLTC conditions [1] Global Strategy - The Ora 5 represents Great Wall Motors' ambition in its global product strategy, with the Ora brand already present in over 50 countries and regions [2]