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营收超2228亿元!长城汽车发布2025年财报,欲将城市NOA下探至10万元级
Mei Ri Jing Ji Xin Wen· 2026-03-27 13:41
Core Viewpoint - Great Wall Motors reported a total revenue of 222.82 billion yuan for 2025, marking a year-on-year increase of 10.20%, while the net profit attributable to shareholders decreased by 22.07% to 9.87 billion yuan [1][2][3] Financial Performance - Total revenue for 2025 was 222.82 billion yuan, compared to 2024's 202.19 billion yuan, reflecting a growth of 10.20% [2] - Net profit attributable to shareholders was 9.87 billion yuan, down from 12.66 billion yuan in 2024, a decline of 22.07% [2] - Total profit for the year was 11.76 billion yuan, a decrease of 17.35% from 2024 [2] - The net profit after deducting non-recurring gains and losses was 6.06 billion yuan, down 37.50% from the previous year [2] Sales and Market Strategy - Great Wall Motors achieved new car sales of 1.32 million units in 2025, a year-on-year increase of 7.23% [3] - Overseas sales reached 506,800 units, up 11.6%, while global sales of new energy vehicles were 406,000 units, reflecting a growth of 26% [3] - The company aims to sell no less than 1.8 million vehicles in 2026, with a net profit target of at least 10 billion yuan [3] Product Development and Technology - The company plans to enhance its global strategy with a focus on different market developments for its brands, including Haval and Ora [3][5] - The Coffee Pilot 3 system will be scaled to more models, while the new Coffee Pilot 4 will be introduced in high-end vehicles [3] Risk Management - Great Wall Motors identified two main risks: international geopolitical conflicts and increased competition in the domestic market [5] - The company aims to mitigate these risks through localized operations and a diversified market strategy [5] Dividend Distribution - The company plans to distribute a cash dividend of 0.35 yuan per share to all shareholders [6]