Core Insights - Context Networks has entered a five-year strategic agreement with NRT Technology to enhance advertising capabilities in casinos, allowing for targeted, real-time advertising across various guest interactions [1][2][3] Company Overview - Context Networks is a leader in digital media and data-driven advertising solutions specifically for the gaming industry, focusing on creating new revenue streams and enhancing guest engagement [1][11] - NRT Technology is recognized as one of the largest gaming payment technology companies globally, serving over 800 casinos in North America and all of the world's top 25 casino properties [2][10] Partnership Details - The partnership will enable Context Networks to access NRT's extensive distribution network, which includes properties in the U.S., Canada, Latin America, Europe, Macau, the Philippines, and Singapore [2][3] - The integration of Context's advertising technology into NRT's ecosystem will enhance the guest experience and create measurable value for casino operators [3][6] Advertising Technology - The Contextual Promotions Media Network (CPMN) is designed to unify digital advertising, verification, and analytics across the gaming industry, allowing casino operators to act as digital publishers without significant capital investment [4][11] - The integrated Deep Intelligence Marketing (DIM) layer provides real-time, context-aware advertising experiences by utilizing behavioral, geographic, and psychographic data [5][6] Revenue Generation - The CPMN introduces a new class of tax-efficient, non-gaming revenue for operators, enhancing player engagement and loyalty while extending the economic value of existing technology assets [6][7] - Advertisers benefit from a transparent ecosystem that accurately measures impressions, interactions, and conversions, allowing for precise targeting based on various demographics and psychographics [6][9] Implementation and Impact - The partnership will facilitate quicker deployment of advertising and marketing campaigns, leveraging NRT's established hardware and operational infrastructure [8] - Context Networks' platform, powered by Mobiquity Technologies, combines data mining, audience insights, and AI-driven campaign optimization, providing a comprehensive advertising solution for operators [9][11]

Core Insights - Mobiquity Technologies, Inc. and Context Networks, Inc. have partnered to expand a digital ad network in Wisconsin, focusing on in-venue gaming screens for advertising [1][2] - The initiative utilizes Context's Contextual Promotions Media Network™ (CPMN™) and Mobiquity's data-driven technology to enhance advertising capabilities [2][5] Group 1: Partnership and Deployment - The partnership aims to transform taverns and restaurants into dynamic advertising spaces, marking the first deployment of CPMN™ in Wisconsin [2][3] - The initial rollout includes 38 venues and 165 gaming screens, with plans to expand to over 70 establishments and 344+ screens by summer 2025 [3][7] Group 2: Technology and Advertising Strategy - Mobiquity's AdTech platform enables hyper-targeted ads across displays, extending campaigns to mobile and Connected TV devices for a unified brand experience [3][5] - The CPMN™ employs AI and real-time behavioral data to deliver tailored ads, enhancing engagement through interactive QR codes [4][6] Group 3: Market Impact and Future Plans - The partnership is expected to create new revenue models for Wisconsin's hospitality sector without disrupting operations, benefiting patrons, business owners, and brand marketers [6][7] - Successful implementation in Wisconsin is anticipated to serve as a model for expansion into additional U.S. markets in 2025 and beyond [7]