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从俄罗斯到中国,Cosmopet宠物零食加速全球布局
Jiang Nan Shi Bao· 2025-08-05 03:06
Core Insights - Cosmopet is accelerating its global expansion in the pet food market, leveraging unique product advantages and adapting to regional consumer demands [1][2] - The brand, a collaboration between China and Russia, conducted thorough market research in China prior to entry, ensuring a strong foundation for its localized strategy [1] - The core ingredient, insect protein, offers high nutritional value and supports various aspects of pet health, including digestion and cardiovascular systems [1][2] Market Strategy - Cosmopet's innovative use of insect protein instead of traditional meat protein aligns with the digestive needs of pets, enhancing nutrient absorption and reducing metabolic burden [2] - The pet food market in China is experiencing robust growth, and Cosmopet's localization efforts meet the industry's demand for nutritional innovation and sustainable food options [2] - The brand has received multiple international certifications, such as IFS, FDA, MSC, and BRCGS, facilitating market entry and compliance across different regions [2] Global Expansion - Cosmopet's global strategy is progressing steadily, with plans to expand from Russia to China and potentially other markets in the future [2] - This expansion not only enhances the brand's international influence but also provides high-quality nutritional options for pets in various regions [2]