Cracker Barrel Rewards program

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After logo backlash, Cracker Barrel turns to loyalty members for feedback
Yahoo Finance· 2025-09-18 13:47
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Cracker Barrel’s loyalty program is a bright spot in an otherwise rough past month during which the company faced backlash over a failed logo redesign and store renovation effort. Membership is up 300,000 since Aug. 19, President and CEO Julie Masino said on a Q4 2025 earnings call Wednesday. The company plans to listen closely to what customers say in the futur ...