Snap is hoping to snap up another revenue stream in its quest to reduce its dependency on advertising. The social media company announced on Tuesday that it will begin offering subscriptions to select creators so they can earn income from their most engaged fans. Most Read from Fast Company In a move that supports both creators and its bottom line, Snap will begin testing a Creator Subscriptions feature next week with a group of 15 Snapchat creators, including Jeremiah Brown, Harry Jowsey, and Skai Jacks ...

Core Insights - Snapchat is launching creator subscriptions in alpha for select users in the U.S. starting February 23, allowing users to buy subscriptions to creators for exclusive content [1] - Creators can set their own monthly subscription prices, with Snap recommending different tiers, unlocking subscriber-only content and ad-free experiences [2] - The new subscription model expands on existing monetization programs, enhancing creator-user engagement through Stories, Chat, and replies [3] User Engagement and Growth - Snapchat reported 946 million daily active users in Q4 2025, with a 47% year-over-year increase in U.S. users posting to Spotlight [4] - The company plans to expand the creator subscription program to Snap Stars in Canada, the U.K., and France in the coming weeks [4] Competitive Landscape - Meta also offers subscription options for creators on platforms like Instagram and Facebook, providing users with access to exclusive content and badges [5]

Evan Spiegel, CEO of Snap Inc., attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, July 9, 2025.Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising.The Los Angeles company will begin testing "Creator Subscriptions," as the feature is called, on Monday, starting with a small cohort of Snapchat ...