Stephen Curry #30 of the Golden State Warriors looks on during the game against the Sacramento Kings during the 2024 Play-In Tournament on April 16, 2024 at Golden 1 Center in Sacramento, California.Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership effective immediately, they said on Thursday. The sudden announcement separates Curry Brand, which makes basketball shoes and apparel, from Under Armour. Curry will maintain sole ownership of Curry Brand and is free to find anot ...

Accessibility StatementSkip Navigation Under Armour to Focus on Core Brand Comeback BALTIMORE, Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new UA Basketball products and continue to support athletes and programs acr ...