Core Insights - Under Armour Inc. is identified as one of the best short squeeze stocks to consider for investment at this time [1] - The company will end its partnership with basketball player Stephen Curry in 2026 after a 12-month wind-down period, with a maintained Market Perform rating and a price target of $5 per share [1] Financial Performance - The basketball division, including the Curry brand, is projected to generate approximately $100 million to $120 million in revenue for the current fiscal year, representing about 10% of Under Armour's footwear sales and 2% of total revenues [2] - The company indicated that the financial performance and profitability are not expected to be "significantly affected" by the split with Curry [2] Product Launches - The Curry 13, which is Stephen Curry's final signature shoe, is set to be released in February of the following year, with additional colorways and apparel collaborations anticipated until October 2026 [3] Company Overview - Under Armour Inc. is recognized as a global leader in performance apparel, footwear, and accessories, catering to athletes and active individuals across various age groups [4] - The company's product range includes compression wear and specialized footwear, with a distribution network that spans wholesale, retail, and e-commerce [4]

Core Insights - Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership, effective immediately [1][2] - Curry Brand will now operate independently, with Curry maintaining sole ownership and the freedom to seek new retail partnerships [2] - Under Armour will release the Curry 13, marking the final shoe collaboration with Curry [2] Company Strategy - Under Armour's CEO emphasized the need for discipline and focus on the core brand during a critical turnaround phase [3] - The breakup is seen as an opportunity for both parties to evolve; Curry aims for aggressive growth while Under Armour seeks to redefine its brand [3] - Under Armour has faced significant challenges, including leadership turnover and declining sales for eight consecutive quarters [3][4] Market Context - The competitive landscape has shifted, with established brands like Nike struggling against emerging competitors such as On and Hoka [4] - Under Armour's strategy includes fixing its product assortment and redefining its brand identity, with changes expected to appear in stores and social media this fall and winter [4] - Under Armour's stock has declined approximately 40% this year, reflecting ongoing challenges in the market [5]

Core Insights - Under Armour is separating the Curry Brand from its core operations, marking the end of a decade-long partnership with Stephen Curry, to focus on its namesake brand and develop new UA Basketball products [1][2] - The final product from the Curry Brand x Under Armour collaboration, the Curry 13 shoe, is set to be released in February 2026, with additional collections available until October 2026 [1] Company Strategy - Under Armour aims to concentrate on its core brand during a critical turnaround phase, emphasizing product innovation and performance for athletes at all levels [2] - The separation allows both Under Armour and Curry Brand to pursue their respective growth strategies independently, with Under Armour focusing on performance and Curry Brand on its mission and community impact [2] Brand Development - Curry Brand was launched in 2020 and has combined performance innovation with community investments, particularly in youth sports and underfunded basketball programs [2] - Stephen Curry expressed gratitude for Under Armour's support in building a brand that has positively impacted communities and youth sports, indicating a commitment to continue this mission independently [2] Financial Outlook - Under Armour has expanded its fiscal 2025 restructuring plan and raised its fiscal 2026 adjusted operating income outlook to between $95 million and $110 million [4][5]