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日经Gaming精选:卖周边的天才玩法:Cygames在池袋开了一家便利店
日经中文网· 2026-03-25 06:18
Group 1 - Cygames has opened its first permanent official merchandise store named "CyConveni" in Ikebukuro, Tokyo, on February 27, 2026, which is designed to resemble a convenience store [3][5] - The store aims to create a unique shopping experience by blending the familiar atmosphere of a convenience store with the company's well-known IPs, such as "Uma Musume Pretty Derby" and "Granblue Fantasy" [5] - The choice of a convenience store format is intended to evoke a sense of novelty and curiosity among customers, enhancing their engagement with the brand [5] Group 2 - Cygames is recognized for its popular game titles, which are well-known among players, indicating a strong brand presence in the gaming industry [5] - The concept of the store reflects a serious approach to retail, suggesting that Cygames is exploring new avenues for customer interaction and brand expansion [5]