Core Viewpoint - The recent live streaming incident involving Pop Mart has sparked significant public discussion and led to a notable decline in the company's stock price, highlighting potential reputational risks despite strong sales performance in certain product lines [1][6]. Group 1: Incident Details - During a live stream promoting DIMOO merchandise, a conversation between staff members suggested a lack of confidence in the product's pricing, which went viral and trended on social media [1][3]. - Pop Mart's official customer service acknowledged the incident and stated that internal investigations are underway, but no employees will be dismissed as a result [3]. Group 2: Product Information - The DIMOO New Birth Diary series includes a blind box priced at 79 yuan, with a full box costing 474 yuan, and was released on November 6, 2025 [3]. - The market demand for the DIMOO blind boxes remains high, with regular versions selling for over 100 yuan and hidden versions reaching nearly 500 yuan [4]. Group 3: Financial Impact - Following the live stream incident, Pop Mart's stock price fell by 5.88% to 204.8 HKD per share, marking a nearly 40% decline since its peak in late August [6]. - In its third-quarter announcement, Pop Mart reported a revenue increase of 245% year-on-year, with significant contributions from both domestic and international markets [7]. Group 4: Quality Control Issues - Pop Mart has faced criticism regarding quality control, particularly with the Skullpanda series, which was reported to have printing errors, leading to the product's removal from shelves [9].

【导读】泡泡玛特直播事故冲上热搜第一，股价大跌 中国基金报记者 李智 近日，泡泡玛特官方直播间在推广 DIMOO 的周边产品时，两名现场工作人员的对话引发讨 论。 一位工作人员称： " 这东西卖 79 确实有点 ······ " 另一位工作人员则回应： " 没事会有 人买单的。 " 据悉， DIMOO 新生日记系列—挂链盲盒含 6 个常规款、 1 个隐藏款，常规款概率是 1:6 ，隐藏款概率是 1:72 。该系列单个盲盒售价为 79 元，整盒售价为 474 元。线上发售时间 为 2025 年 11 月 6 日 22 : 00 。 对此，有消费者质疑这是内涵消费者是韭菜。不过也有网友表示， " 这俩人说的都是实话， 就算贵也有人买 "，" 大家都觉得贵，但一上架就售空 " 。 该直播事故引起巨大讨论，随后 # 泡泡玛特直播事故 # 的词条迅速登上了热搜第一。 11 月 7 日，泡泡玛特官方客服表示，关于前一晚直播间直播事故已经对相关的工作人员在进 行内部处理，会进行核实。而对于所提到的 79 元的商品价格是否会调整，客服表示暂没收到 通知。 随后，据泡泡玛特内部人士透露： " 确实发生了直播事故，公司正在紧急调 ...