Skullpanda餐桌系列潮玩
Search documents
“没事会有人买单的”!泡泡玛特79元挂链盲盒陷直播“翻车”风波,股价大跌近6%
Yang Zi Wan Bao Wang· 2025-11-07 13:56
Core Viewpoint - The recent live streaming incident involving Pop Mart has sparked significant public discussion and led to a notable decline in the company's stock price, highlighting potential reputational risks despite strong sales performance in certain product lines [1][6]. Group 1: Incident Details - During a live stream promoting DIMOO merchandise, a conversation between staff members suggested a lack of confidence in the product's pricing, which went viral and trended on social media [1][3]. - Pop Mart's official customer service acknowledged the incident and stated that internal investigations are underway, but no employees will be dismissed as a result [3]. Group 2: Product Information - The DIMOO New Birth Diary series includes a blind box priced at 79 yuan, with a full box costing 474 yuan, and was released on November 6, 2025 [3]. - The market demand for the DIMOO blind boxes remains high, with regular versions selling for over 100 yuan and hidden versions reaching nearly 500 yuan [4]. Group 3: Financial Impact - Following the live stream incident, Pop Mart's stock price fell by 5.88% to 204.8 HKD per share, marking a nearly 40% decline since its peak in late August [6]. - In its third-quarter announcement, Pop Mart reported a revenue increase of 245% year-on-year, with significant contributions from both domestic and international markets [7]. Group 4: Quality Control Issues - Pop Mart has faced criticism regarding quality control, particularly with the Skullpanda series, which was reported to have printing errors, leading to the product's removal from shelves [9].