Core Points - The collaboration between Domino's Pizza and the popular mobile game "Dungeon & Fighter: Origin" features a special "Volcano Raid" meal package, combining culinary creativity with gaming elements [1][3][5] - The promotional period for this collaboration runs from September 25, 2025, to December 24, 2025, with limited-time offers available at designated stores [1][10] - The meal package includes a choice of cheese or cocoa "volcano" pizza, with a maximum discount of 42 yuan, and comes with exclusive in-game items and merchandise [1][5][10] Company Overview - Domino's Pizza, established in 1960, operates over 21,000 restaurants in more than 90 countries as of Q2 2025, with over 1,200 stores in mainland China [9] - The company emphasizes quality ingredients, including imported cheese and a variety of meats and vegetables, ensuring a high standard of pizza production [9] - Domino's Pizza offers a delivery guarantee of 30 minutes, enhancing customer service and satisfaction [9][10] Industry Context - "Dungeon & Fighter" is a well-known RPG fighting game that has maintained popularity for over a decade, with its mobile version "Dungeon & Fighter: Origin" being well-received in China [3][5] - The collaboration represents a growing trend of cross-industry partnerships, merging food and gaming to enhance customer engagement and brand loyalty [1][3]