Summary of Diya Co. Conference Call Company Overview - Diya Co. achieved synchronized revenue and profit growth in 2025 through global exploration and product development, particularly in gold products, adding over 20 new stores while optimizing and closing over 50 stores, stabilizing the total number of stores between 340 and 350 [2][3] Key Points and Arguments Financial Performance - The company expects same-store sales data for Q4 2025 to be similar to Q3, but may face pressure due to high base effects from the overseas market during the holiday season at the end of 2024 [2][5] - The company plans to add 20 to 30 new stores in 2026 while maintaining the total store count between 340 and 350, aiming for better locations to enhance overall performance [2][7] - The single-store efficiency of the Red Star stores increased by over 30% year-on-year, while the Black Gold stores are still in the testing phase [2][8] Product Development and Strategy - Diya Co. is focusing on the high-end wedding gold market in 2026, having invested significantly in new product development, with a target gross margin of around 40% [4][10][12] - The company plans to increase the proportion of gold-inlaid diamond products in the new high-end jewelry store opening in Hangzhou, which has received positive feedback on social media [2][9] - New product launches include wedding rings and gold products, with a focus on differentiated, high-quality offerings [3][10] Market Expansion - The U.S. market generated approximately $47 million in revenue last year, nearly doubling year-on-year, with plans to continue focusing on this market while exploring Southeast Asia and addressing supply chain and tariff issues [4][16][17] - The company has resolved supply chain issues in the U.S. and has seen improvements in tariff situations, allowing for better operational efficiency [17] Pricing and Sales Strategy - Diya Co. is leaning towards a fixed pricing model, although the pricing strategy is still under development [11] - The company aims for a same-store sales growth target of 20% in 2026, with a net profit target of 100 million yuan [27] Industry Trends and Challenges - The diamond-inlaid industry has seen a decline in prices, but the company does not expect significant further drops and aims to distance itself from being overly associated with diamonds [22] - Despite a decline in marriage rates, the wedding market remains large and stable, prompting the company to focus on increasing market share and store efficiency [25] Competitive Landscape - The embedded jewelry industry has undergone significant adjustments, with many competitors exiting the market, leading to signs of marginal recovery [28] - Diya Co. plans to achieve healthier profit margins through product transformation and improved same-store performance [28] Additional Important Information - The company is considering implementing a stock incentive plan similar to Tencent's, with details pending confirmation [21] - The overall gross margin for this year is uncertain due to fluctuating raw material prices, particularly for platinum and K gold [19]

Core Viewpoint - The rising gold prices since 2025 have highlighted gold's status as a traditional "hard currency," attracting global investor and consumer attention. Amid inflation, geopolitical tensions, and risk aversion, the DR brand under Diya Co., Ltd. has introduced a wedding gold set that transcends mere precious metal attributes, evolving into a new paradigm of emotional assets that blend technology, craftsmanship, and cultural significance [2][3][4]. Group 1: Product Innovation - The DR brand's "Qianjin Crown" represents a disruptive innovation in the traditional wedding gold industry, combining wedding gold with emotional commitment and modern aesthetics [3][4]. - The DR crown features a unique convertible structure, allowing various jewelry pieces to transform into a crown, enabling seamless transitions from wedding ceremonies to everyday wear [4][6]. - Each DR crown comes with a unique coding and collection certificate, enhancing its scarcity and uniqueness, thus positioning it as a collectible emotional asset that can be passed down through generations [5][6]. Group 2: Cultural and Emotional Significance - The DR wedding gold set integrates high-purity gold, symbolizing cultural heritage and family legacy, while also reflecting modern marriage aesthetics [7][8]. - The design philosophy merges Eastern and Western aesthetics, creating a contemporary expression of traditional symbols, which resonates with consumers' desires for both spiritual value and aesthetic quality [8][9]. - The emotional value of the DR wedding gold set is emphasized as a counterbalance to the rising gold prices, shifting consumer motivations from mere asset preservation to emotional expression [9]. Group 3: Market Positioning - Diya Co., Ltd. positions itself as a leading custom gold brand in China, expanding the boundaries of personalization in wedding gold design [7]. - The brand's innovative craftsmanship and emotional warmth aim to redefine industry standards and cater to the emotional consumption market [3][6]. - The DR wedding gold set is designed to embody the spirit of modern women, symbolizing both princess-like elegance and queenly confidence [3][4].