CHICAGO, Oct. 09, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has published early read results from Prime Big Deal Days 2025, Amazon’s fall retail sales event, which ended last night at 2:59 AM EDT. Data is sourced from Numerator’s omnichannel consumer purchase panel and includes verified spend, order, item and basket metrics, as well as survey insights from over 5,000 verified Prime Big Deal Days buyers. Data was updated throughout the event on Numerator’s ...

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by Friday, early data showed solid sales for the tech giant despite economic uncertainty. The Seattle-based e-commerce company has somewhat diluted the annual online sales bonanza. What was once a one-day event soon grew to two days. This year, Amazon stretched it over four days from Tuesday through Friday. Since 2022, the company has also duplicated the event with a Prime Big Deal Days e ...