Core Insights - Uber Technologies, Inc. is focused on growing its market share in ride-sharing and delivery services while enhancing customer engagement through cross-selling initiatives [1][2] - The company aims to expand its Uber One Membership program, which offers significant benefits to users, with a goal of achieving profitability in these efforts [1] Company Overview - Uber operates technology platforms that facilitate mobility, delivery, and freight services, including ridesharing, food and retail delivery, and digital freight logistics [2]