Financial Data and Key Metrics Changes - In Q3 2025, depletions decreased by 3%, while shipments decreased by 14% compared to the previous year, primarily driven by declines in Twisted Tea, Truly Hard Seltzer, and Samuel Adams brands [8][24] - Revenue for the quarter decreased by 11.2% due to lower volumes, partially offset by increased pricing and favorable product mix [24] - The gross margin for Q3 was 50.8%, an increase of 450 basis points year-over-year, marking the highest level since 2018 [24][25] - Year-to-date, the company generated $11.82 in EPS, with gross margin at 49.7% [25] Business Line Data and Key Metrics Changes - Twisted Tea experienced a decline of 5% in dollar sales year-to-date in measured off-premise channels, losing share in a category that is down 3% [11][12] - Sun Cruiser has become the leading RTD spirits, tea, and lemonade brand in on-premise bars and restaurants, with significant growth in distribution and velocity [17][18] - Angry Orchard returned to growth, driven by increased investment and new sponsorships, with depletions growing in Q3 [22] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4% in volume, while the company’s depletions were down 3% [8][9] - The hard seltzer category declined by 4% in dollars in measured off-premise channels, as consumer preferences shift towards premium RTD spirits-based beverages [20] Company Strategy and Development Direction - The company is focused on innovation, advertising investment, and margin improvement, with a strong emphasis on the beyond beer category, which represents over 85% of its volume [6][7] - Plans include expanding Sun Cruiser and launching additional innovation brands, alongside local market activation programs [8][19] - The company aims to maintain share within its brand families and is investing in marketing to support Twisted Tea and Truly [55][56] Management's Comments on Operating Environment and Future Outlook - The management noted ongoing challenges in the macroeconomic environment, impacting consumer demand, particularly among Hispanic consumers [6][12] - Despite current headwinds, the company sees long-term growth opportunities in the beyond beer category and plans to continue investing in its brands [7][19] - Management expressed confidence in the strategies and team in place to improve share trends and expand margins [23] Other Important Information - The company generated over $230 million in operating cash flow in the first nine months, allowing for significant share repurchases [10][30] - The company has narrowed its volume guidance range and raised its gross margin and EPS guidance for the full year [27][29] Q&A Session Summary Question: Clarification on promotional spend and pack sizes - Management confirmed that promotional spending will continue to support brands, particularly Twisted Tea, and mentioned the introduction of a four-pack of 16-ounce cans priced under $10 to attract consumers [34][38] Question: Gross margin performance and future targets - Management highlighted that strong gross margin performance was driven by procurement savings and brewery efficiencies, with a target of maintaining high 40s gross margin [44][46] Question: Top-line growth outlook and brand support - Management expressed optimism about Sun Cruiser's growth potential and emphasized the importance of maintaining share for Twisted Tea and Truly through increased brand support [52][55] Question: Impact of hemp beverages and Hispanic consumers - Management estimated that about 20% of Twisted Tea drinkers are Hispanic and noted that macroeconomic conditions and health concerns are significant factors affecting demand [72][73] Question: Fourth quarter earnings outlook - Management reiterated that the fourth quarter is typically the lowest revenue quarter, with expectations of continued volume challenges [78][79]

Financial Data and Key Metrics Changes - In Q3 2025, depletions decreased by 3%, while shipments decreased by 14% compared to the previous year, primarily due to declines in Twisted Tea, Truly Hard Seltzer, and Samuel Adams brands [8][24] - Revenue for the quarter decreased by 11.2% due to lower volumes, partially offset by increased pricing and favorable product mix [24] - The gross margin for Q3 was 50.8%, an increase of 450 basis points year-over-year, marking the highest level since 2018 [24][25] Business Line Data and Key Metrics Changes - Twisted Tea experienced a decline of 5% in dollar sales year-to-date in measured off-premise channels, losing share in a category that is down 3% [11][12] - Sun Cruiser has become the leading RTD spirits brand in on-premise channels and is now the fourth largest brand in the RTD spirits category, with significant growth in distribution [17][18] - Angry Orchard returned to growth in Q3, driven by increased investment and new sponsorships [22] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4% in volume, while the beyond beer category, which represents over 85% of the company's volume, is expected to grow as it attracts a younger and more diverse consumer base [6][7] - The hard seltzer category declined by 4% in dollars in measured off-premise channels, as consumer preferences shift towards premium RTD spirits-based beverages [20] Company Strategy and Development Direction - The company is focused on innovation, supporting its brand portfolio with advertising investments, and driving margin improvement [4][5] - Plans include expanding the Sun Cruiser brand and launching additional innovation brands in 2026 [8][19] - The company aims to maintain share within its brand families and is investing in marketing to support Twisted Tea and Truly [56] Management's Comments on Operating Environment and Future Outlook - The management noted ongoing challenges in the macroeconomic environment, impacting consumer demand, particularly among Hispanic consumers [6][12] - Despite current headwinds, the company sees long-term growth opportunities in the beyond beer category and plans to continue investing in its brands [7][19] - Management expressed confidence in the strategies and team in place to improve share trends and expand margins [23] Other Important Information - The company generated over $230 million in operating cash flow in the first nine months of the year, allowing for brand investments and share repurchases [10] - The company has narrowed its volume guidance range and raised its gross margin and EPS guidance for the full year [27][29] Q&A Session Summary Question: Clarification on promotional spend and pack sizes - Management indicated that promotional spending will support Twisted Tea, including a new four-pack of 16-ounce cans priced under $10, and they are exploring smaller pack sizes [34][39] Question: Gross margin performance and future targets - Management highlighted that strong gross margin performance was driven by procurement savings and brewery efficiencies, with a target to maintain high 40s gross margin [44][46] Question: Top-line growth outlook - Management expressed optimism about Sun Cruiser's growth potential and plans to maintain share for other brands, despite challenges faced by Twisted Tea and Truly [53][56] Question: Impact of hemp beverages and Hispanic consumers - Management estimated that about 20% of Twisted Tea drinkers are Hispanic, and the overall macroeconomic situation and health concerns are significant factors affecting demand [72][73]

Financial Data and Key Metrics Changes - Revenue for Q3 2025 decreased by 11.2% due to lower volumes, partially offset by increased pricing and favorable product mix [26] - Gross margin for Q3 2025 was 50.8%, an increase of 450 basis points year over year, marking the highest level since 2018 [26][27] - Year-to-date EPS reached $11.82, with guidance for full-year EPS revised to $7.80 to $9.80, up from $6.72 to $9.54 [28][32] Business Line Data and Key Metrics Changes - Depletions decreased by 3% in Q3 2025, with shipments down 13.7%, primarily driven by declines in Twisted Tea, Truly Hard Seltzer, and Samuel Adams [26][10] - Twisted Tea saw a year-to-date decline of 5% in dollar sales, while Angry Orchard returned to growth with increased depletions [12][24] - Sun Cruiser became the leading RTD spirits brand in on-premise channels, with significant growth in distribution and velocity [18][19] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4% in volume, while the beyond beer category, which represents over 85% of the company's volume, is expected to grow [6][10] - The hard seltzer category declined 4% in dollars in measured off-premise channels, as consumer preferences shift towards premium RTD spirits [21] - Hispanic consumer buying rates remain challenged, impacting brands like Twisted Tea, which has a significant portion of its drinker base from this demographic [12][13] Company Strategy and Development Direction - The company is focused on innovation, advertising investment, and margin improvement, with a strong emphasis on the beyond beer category [4][6] - Plans to expand Sun Cruiser and launch additional innovation brands in 2026 are underway, alongside increased advertising support [19][20] - The company aims to maintain share within its brand families and is investing in local market activation programs to support brand growth [8][17] Management's Comments on Operating Environment and Future Outlook - The management acknowledged a challenging macroeconomic environment affecting consumer demand, particularly among low to middle-income consumers [6][12] - Despite current headwinds, the company sees long-term growth opportunities in the beyond beer category and is committed to investing in its brands [7][10] - Management expressed confidence in the strategies and team in place to navigate the current environment and improve share trends [25] Other Important Information - The company generated over $230 million in operating cash flow in the first nine months of the year, allowing for brand investments and share repurchases [11] - The company has narrowed its volume guidance range for the year and raised its gross margin and EPS guidance, reflecting strong performance year-to-date [30][32] - The company ended the quarter with a cash balance of $250.5 million and an unused credit line of $150 million, providing flexibility for future investments [33] Q&A Session Summary Question: Clarification on promotional spend and timing - Management indicated that promotional spending will support Twisted Tea and that local marketing efforts will continue into next year [36][40] Question: Thoughts on smaller pack sizes - Management is exploring smaller pack sizes but believes that traditional sizes offer better value and margin [37][42] Question: Gross margin performance and future targets - Management expressed confidence in maintaining high gross margins and achieving targets through ongoing savings projects [46][50] Question: Top-line growth outlook - Management is optimistic about Sun Cruiser's growth potential and aims to maintain share across its brand portfolio [54][58] Question: Impact of hemp beverages and Hispanic consumers - Management noted that economic conditions and health concerns are significant factors affecting demand, with limited impact from hemp beverages [72][74]

Financial Data and Key Metrics Changes - Revenue for Q3 decreased by 11.2% due to lower volumes, partially offset by increased pricing and favorable product mix [32] - Gross margin for Q3 was 50.8%, an increase of 450 basis points year-over-year, marking the highest level since 2018 [33] - Year-to-date EPS reached $11.82, with guidance for full-year EPS revised to $7.80 to $9.80, up from $6.72 to $9.54 [38] Business Line Data and Key Metrics Changes - Depletions decreased by 3% in Q3, with shipments down 13.7%, primarily driven by declines in Twisted Tea, Truly Hard Seltzer, and Samuel Adams [32] - Sun Cruiser and Angry Orchard brands showed growth, with Sun Cruiser becoming the leading RTD spirits brand in on-premise channels [22][32] - Twisted Tea experienced a decline of 5% in dollar sales year-to-date, attributed to macroeconomic factors and competition from RTD spirits [15][16] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4% in volume, while the company's depletions were down 3% [12][32] - The hard seltzer category declined by 4% in dollars, with Truly remaining a top brand but underperforming [25] - The Hispanic consumer segment continues to face challenges, impacting demand across the industry [16][97] Company Strategy and Development Direction - The company is focused on innovation, brand support through advertising, and margin improvement initiatives [7][11] - Plans to expand Sun Cruiser and introduce new innovation brands in 2026, while continuing to support Twisted Tea with advertising and promotional efforts [20][25] - The company aims to maintain share in its brand families and capitalize on growth opportunities in the beyond beer category [71][80] Management's Comments on Operating Environment and Future Outlook - The current macroeconomic environment remains challenging, with consumers managing budgets tightly and moderation trends impacting demand [8][9] - Management remains optimistic about long-term growth opportunities in the beyond beer category, which represents over 85% of the company's volume [9][10] - The company expects to see improvements in the macroeconomic environment and brand performance in the long term [21][72] Other Important Information - The company generated over $230 million in operating cash flow in the first nine months, allowing for brand investments and share repurchases [14] - The company has narrowed its volume guidance range and raised gross margin and EPS guidance for the full year [36][38] - The company ended the quarter with a cash balance of $250.5 million and an unused credit line of $150 million [40] Q&A Session Summary Question: Clarification on promotional spend and local marketing - Management indicated that promotional spending will support Twisted Tea and that local marketing efforts will continue into next year [44][46] Question: Gross margin performance and future targets - Management expressed confidence in maintaining high gross margins due to ongoing savings projects and operational efficiencies [56][59] Question: Top line growth outlook and brand contributions - Management remains optimistic about Sun Cruiser's growth potential and aims to maintain share for Twisted Tea and Truly [70][76] Question: Impact of hemp beverages and Hispanic consumers - Management noted that the Hispanic consumer segment represents about 20% of Twisted Tea drinkers and highlighted macroeconomic factors as significant drivers of industry declines [97][98] Question: Fourth quarter earnings outlook - Management reiterated that Q4 is typically the lowest revenue quarter and explained the changes in production and marketing spend that contribute to this trend [104][108]

Core Insights - Sin stocks, representing companies in industries like alcohol, tobacco, cannabis, and gambling, are often viewed as unethical but have a history of delivering strong returns due to consistent demand [2][3][4] - These stocks are characterized by their defensive nature, maintaining stable demand even during economic downturns, which allows for strong pricing power and consistent cash flows [3][4] - Despite their potential for robust returns, sin stocks face challenges such as heavy regulation, negative public perception, and ethical concerns that may deter some investors [5][10] Industry Overview - Sin stocks have shown resilience during both economic expansions and contractions, making them appealing for investors willing to overlook ethical concerns [4] - The alcohol sector is experiencing a shift towards premium and craft offerings, while tobacco companies are adapting to declining cigarette use by investing in vaping products [8] - The cannabis industry is rapidly expanding in regions where legalization is increasing, presenting both growth opportunities and volatility [8][9] Company Analysis - **Diageo Plc (DEO)**: Focuses on market share growth through innovation and premiumization in the alcohol sector [6] - **Las Vegas Sands (LVS)**: Concentrates on property upgrades and strategic investments to drive growth in the gambling sector [6][18] - **Turning Point Brands (TPB)**: Building a growth story around established brands and next-generation products, with a focus on smoke-free alternatives [12][13][14] - **Boston Beer Company (SAM)**: Maintains a strong position in the U.S. craft beverage market, emphasizing innovation and operational efficiency to adapt to consumer preferences [15][16][17] - **MGM Resorts International (MGM)**: Holds a leading position in global gaming, enhancing its competitive edge through capital investments and expansion in digital gaming [18][19][20]

Core Insights - Boston Beer Company, Inc. (SAM) reported second-quarter 2025 results with earnings per share of $5.45, exceeding the Zacks Consensus Estimate of $4.37 and showing a 241% year-over-year improvement [3][9] - Net revenues reached $587.9 million, a 1.5% increase from the prior-year quarter, but fell short of the Zacks Consensus Estimate of $597 million [4] - Despite a 5% decline in depletions due to economic uncertainty and adverse weather, the company gained market share through a diversified brand portfolio and strong innovation [2][7] Financial Performance - Gross profit improved by 9.8% year over year to $292.5 million, with gross margin expanding by 380 basis points to 49.8% [11] - Advertising, promotional, and selling expenses rose by 10.7% to $15.5 million, while general and administrative expenses decreased by 4.7% to $2.3 million [12] - Year-to-date depletions are estimated to have declined by 3% year over year, with distributor inventory levels deemed appropriate [10] Market Position and Guidance - The company raised its gross margin guidance for 2025, now projecting a gross margin of 46-47.3% including tariffs, up from the previous estimate of 44% to 46.5% [17] - Capital spending expectations have been reduced to $70 to $90 million, reflecting a more disciplined investment approach [19] - The company anticipates depletions and shipments to decline in the high single digits to low single digits for 2025, with price increases remaining unchanged at 1% to 2% [16]

Financial Data and Key Metrics Changes - Depletions in the second quarter decreased by 5%, while shipments decreased by only 0.8% compared to the previous year, primarily driven by declines in the Truly Hard Seltzer and Sam Adams brands [30] - Revenue for the quarter increased by 1.5% due to increased pricing and favorable product mix, partially offset by lower volumes [31] - Gross margin for the second quarter was 49.8%, an increase of 380 basis points year over year, benefiting from improved brewery efficiencies and price increases [31] - Earnings per share (EPS) was reported at $5.45, a 24.1% increase compared to the prior year [32] Business Line Data and Key Metrics Changes - Twisted Tea held share in the overall FMB category, with dollar sales declining by 4% in measured channels last quarter [15] - Sun Cruiser has quickly grown to a 4% share of the RTD spirits category and continues to grow volumes week over week as distribution expands [20] - Dogfish Head grew depletions in the second quarter for the first time in many years, driven by the successful launch of Grateful Dead juicy pale ale [25] - Angry Orchard returned to growth in depletions, driven by increased investment and new sponsorships [26] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4%, while the company gained share [8] - The hard seltzer category declined by 7% in dollars in the second quarter as consumer preferences shift towards more premium RTD spirits [22] - The Hispanic consumer segment has been under pressure, impacting overall volume performance [14] Company Strategy and Development Direction - The company is focusing on long-term growth opportunities in the Beyond Beer category, which represents over 85% of its volume [7] - Continued investment in brand support and innovation is emphasized, particularly for Sun Cruiser and Twisted Tea [10][19] - The company is committed to a disciplined approach to investments, only pursuing clear opportunities [10] Management's Comments on Operating Environment and Future Outlook - The management acknowledges a challenging macroeconomic environment, with factors such as economic uncertainty and poor weather negatively impacting consumer demand [6][7] - Despite near-term challenges, the management remains confident in the company's strategies and innovation pipeline to create long-term value for shareholders [11][28] - The company has updated its volume guidance to reflect a more dynamic industry environment, expecting volume to be down in the high single digits to low single digits for the year [33] Other Important Information - The company generated over $125 million in operating cash flow in the first half, enabling investments in brands and cash returns to shareholders [9] - The company ended the quarter with a cash balance of $212.4 million and an unused credit line of $150 million, providing flexibility for future investments [40] Q&A Session Summary Question: Update on business performance and Twisted Tea's decline - Management acknowledged a slow start to summer and noted that the industry is down 4-5%, but the company has gained volume and dollar share [46] - The decline in Twisted Tea is partially attributed to competition from the vodka tea category, but management believes the brand can recover as the market normalizes [49][51] Question: Clarification on updated guidance and depletion trends - Management explained that the updated guidance reflects softer depletion trends in Q2, leading to a wider range for future expectations [56][58] Question: Long-term growth potential for Sun Cruiser - Management expressed confidence in Sun Cruiser's growth potential, emphasizing a measured approach to its rollout and strong consumer reception [66][70] Question: Impact of tariffs on financial outlook - Management discussed the complexities of tariff impacts, noting adjustments based on supplier negotiations and changes in aluminum pricing [72][76] Question: Future gross margin potential - Management indicated that while current margins are strong, future performance will depend on tariff impacts and volume recovery [82][83] Question: Strategic actions in response to industry challenges - Management acknowledged the need for potential strategic actions in the industry due to ongoing structural headwinds [104]

Financial Data and Key Metrics Changes - Depletions in Q2 2025 decreased by 5%, while shipments decreased by only 0.8% compared to the previous year, primarily due to declines in Truly Hard Seltzer and Sam Adams brands, partially offset by growth in Sun Cruiser and Dogfish Head brands [28] - Revenue for the quarter increased by 1.5% due to increased pricing and favorable product mix, despite lower volumes [29] - Gross margin for Q2 was 49.8%, an increase of 380 basis points year over year, benefiting from improved brewery efficiencies and procurement savings [29] - EPS for Q2 was $5.45, a 24.1% increase compared to the prior year, driven by higher gross margins and lower share count [30] Business Line Data and Key Metrics Changes - Twisted Tea held share in the FMB category, with dollar sales declining by 4% in measured channels last quarter, while Sun Cruiser has quickly grown to a 4% share of the RTD spirits category [15][19] - Dogfish Head saw growth in depletions for the first time in years, driven by the successful launch of Grateful Dead juicy pale ale [23] - Angry Orchard returned to growth in depletions, supported by increased investment and new sponsorships [24] Market Data and Key Metrics Changes - The overall beer industry is estimated to be down over 4%, while the company's depletions were down only 3% in the first half of the year [8] - The hard seltzer category declined by 7% in dollars in Q2, indicating a shift in consumer preferences towards more premium RTD spirits [21] - Economic uncertainty and household budget tightening are negatively impacting consumer demand across the beer industry [7] Company Strategy and Development Direction - The company is focusing on long-term growth opportunities in the Beyond Beer category, which represents over 85% of its volume [7] - A culture of innovation has been built over 40 years, allowing the company to quickly adapt to consumer demand [7] - Increased brand investments are planned to support the national launch of Sun Cruiser and ensure the full portfolio is well-positioned for future industry improvements [10] Management's Comments on Operating Environment and Future Outlook - The management acknowledges a challenging macroeconomic environment, with factors such as economic uncertainty and poor weather impacting consumer demand [6][7] - Despite near-term challenges, the company remains confident in its strategies and team, focusing on brand investments and productivity initiatives [11] - The company expects shipment declines in the second half of the year as shipments rebalance in line with depletion trends [10] Other Important Information - The company generated over $125 million in operating cash flow in the first half of the year, enabling investments in brands and cash returns to shareholders [9] - The company has lowered its capital expenditure guidance for 2025 to between $70 million and $90 million, focusing on productivity programs [38] Q&A Session Summary Question: Update on business rate and Twisted Tea vs. Sun Cruiser - Management noted that the start of summer was slow, with industry depletions down 4-5%, but the company gained volume and dollar share [42][44] - Twisted Tea is experiencing a decline, but Sun Cruiser is expected to offset some of that loss as it attracts new consumers [47][48] Question: Clarification on updated guidance and depletion trends - The company widened its depletion guidance range due to the unpredictable market environment and softer Q2 depletions [94][96] - Management indicated that Twisted Tea is not expected to grow low single digits this year, with a decline anticipated instead [95] Question: Strategic actions in response to industry challenges - The company is exploring opportunities outside of alcohol but has not found attractive options yet [108] - Management is open to innovation and strategic moves but does not foresee immediate M&A actions [108] Question: Future gross margin potential - Management expressed confidence in maintaining high gross margins despite tariff headwinds and volume reductions [80][81] - The company is benefiting from a favorable product mix, particularly from Sun Cruiser [81] Question: Twisted Tea's long-term prospects - Management remains optimistic about Twisted Tea's long-term potential, despite recent challenges, and plans to continue strong support for the brand [90]

Financial Data and Key Metrics Changes - Depletions decreased by 1% compared to the first quarter of the previous year, while shipments increased by 5.3% [33][34] - Revenue for the quarter increased by 6.5% due to volume and price increases [34] - Gross margin for the first quarter was 48.3%, an increase of 460 basis points year over year, attributed to lower brewery processing costs and pricing savings [35][37] Business Line Data and Key Metrics Changes - Twisted Tea grew dollar sales by 1% in measured channels, maintaining over 86% market share in the hard tea category [17] - Hard seltzer category sales declined by 5% in the first quarter, with Truly experiencing performance challenges [21][22] - Samuel Adams and Dogfish Head brands showed flat depletions, with Dogfish Head's new product launch achieving significant media impressions [24][25] Market Data and Key Metrics Changes - The broader beer category is expected to remain relevant, with growth opportunities in the "beyond beer" segment [10] - The hard seltzer category continues to decline, impacting Truly's performance [21] - The company noted a pullback in consumer spending, particularly among Hispanic consumers, affecting overall market dynamics [81] Company Strategy and Development Direction - The company is focusing on increasing advertising investments in 2025 to improve market share and support new product launches [12][10] - There is a commitment to innovation, particularly with the vodka-based hard tea SunCruiser and the expansion of Twisted Tea [15][27] - The company aims to enhance gross margins through procurement savings and improved brewery efficiencies [39][41] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macroeconomic environment, with inflation and economic uncertainty impacting consumer behavior [11][82] - The company expects to see positive depletions in the second half of the year, driven by increased brand support and marketing efforts [108] - Future guidance remains cautious, with anticipated tariff impacts and a dynamic market environment [44][46] Other Important Information - The company repurchased $61 million in shares year to date, with a remaining authorization of approximately $367 million [51][52] - Capital expenditures for 2025 are expected to be between $90 million and $110 million [51] Q&A Session Summary Question: Can you unpack the gross margin performance in the quarter? - Management indicated that stronger shipments contributed to the gross margin uplift, but the main driver was ongoing gross margin initiatives [55][57] Question: What is driving the cost pressure from tariffs? - Key components include the cost of aluminum and point of sale materials from countries with higher tariffs, particularly China [60][61] Question: How much did Sun Cruiser and Truly Unruly contribute to shipment volume? - Management did not provide specific breakout figures but confirmed that Sun Cruiser is meeting expectations and is margin accretive [66][67] Question: What are the main drivers of the slowdown in Twisted Tea? - The slowdown is attributed to increased competition and macroeconomic challenges, but management is confident in recovery through marketing investments [68][70] Question: Are you making any assumptions about changes in consumer demand due to tariffs? - Current guidance does not include changes in demand, as it is too early to assess the impact [76] Question: What is the outlook for Twisted Tea's growth? - Management is optimistic about reaccelerating growth through innovation and marketing, despite recent performance challenges [88][90] Question: Will you absorb the incremental tariff costs or take pricing action? - The company is assessing the situation and is prepared to implement solutions as needed, including potential pricing adjustments [96][97] Question: What is the distribution status of Sun Cruiser? - Most current volume is in untracked channels, with expectations to triple points of distribution in measured channels by mid-summer [99][100]

Financial Data and Key Metrics Changes - Depletions decreased by 1% compared to the first quarter of the previous year, while shipments increased by 5.3% [22][7] - Revenue for the quarter increased by 6.5% due to volume and price increases [23] - Gross margin for the first quarter was 48.3%, an increase of 460 basis points year over year [24] - Earnings per diluted share (EPS) was $2.16, more than double compared to the prior year [25] Business Line Data and Key Metrics Changes - Twisted Tea grew dollar sales by 1% in measured channels and maintained an over 86% share in the hard tea category [12] - Hard seltzer category sales declined by 5% in the first quarter, impacting Truly's performance [14] - Samuel Adams and Dogfish Head brands achieved flat depletions, with Dogfish Head's Grateful Dead Juicy Pale Ale launch being particularly successful [17] Market Data and Key Metrics Changes - The broader beer category is expected to remain relevant, but inflation and economic uncertainty are significant drivers of recent weakness [8] - The hard seltzer category continues to decline, with Truly facing challenges in maintaining market share [14][15] Company Strategy and Development Direction - The company is focusing on supporting category-leading brands, launching strong innovations, and expanding gross margins [8] - Increased advertising investment in 2025 aims to improve market share trends and ensure successful product launches [9] - The strategy includes nurturing core brands and pursuing a "fewer things better" approach to innovation [10] Management's Comments on Operating Environment and Future Outlook - The macroeconomic environment is challenging, with inflation and consumer confidence impacting performance [8][62] - Management remains confident in the strategies and team in place to deliver on 2025 plans and generate long-term sustainable growth [9] - The company expects to see improvements in depletions in the second half of the year, driven by increased brand support [84] Other Important Information - The company has repurchased $61 million in shares year to date [7] - Tariffs are expected to have an unfavorable cost impact of approximately $20 million to $30 million in 2025 [29] - The company ended the quarter with a cash balance of $152.5 million and an unused credit line of $150 million [34] Q&A Session Summary Question: Can you unpack the gross margin performance in the quarter? - Management indicated that stronger shipments contributed to the gross margin uplift, but the main driver was ongoing gross margin initiatives [38][39] Question: What is driving the cost pressure from tariffs? - Key drivers include the cost of aluminum and point of sale materials from countries with higher tariffs, particularly China [41][42] Question: Can you break out the contribution of Sun Cruiser and Truly Unruly to shipment volume? - Management typically does not break out shipments by product but confirmed that Sun Cruiser is meeting expectations and is margin accretive [48][49] Question: What gives confidence in Twisted Tea's growth after a slowdown? - Management noted the presence of smaller competitors and emphasized ongoing investments in advertising and innovation to regain market share [52][53] Question: How is the company addressing changes in consumer demand? - Management acknowledged the impact of macroeconomic trends and consumer behavior changes, including reduced sociability and health concerns [62] Question: Will depletions flip positive in the second half of the year? - Management expects depletions to improve, potentially flipping positive in the second quarter or second half of the year [84]