Market Trend - Dubai chocolate bar, featuring pistachio paste, karif or shredded filo dough, and tahini, went viral in 2023, becoming a global phenomenon [1] - The scarcity of the original Dubai chocolate bar by fixed desserts spurred an explosion of dupes, copycats, and spin-offs [1] - Brands like Shake Shack, Crumble, Walmart and Trader Joe's are jumping on the bandwagon [2] Production & Demand - A small homegrown brand experienced a surge in demand, with thousands of new followers and international shipping inquiries [2] - The Nuts Factory in New York City, initially making hundreds of the viral bar by hand per day in July 2024, now produces thousands [3] - High demand led to products selling out within minutes [3]

Market Trends - Pistachios are gaining popularity, evidenced by their use in croissants, Starbucks lattes, and Dubai-style chocolate treats, driven by their appealing taste and visual appeal on social media [1] - Influencers are promoting pistachios through recipes for ice creams, tiramisus, and puddings, indicating sustained interest [3] Industry Dynamics - American pistachio growers experienced a record crop in the year Dubai chocolates went viral and anticipate exceeding that record in the upcoming harvest [2] - The industry faces the challenge of maintaining pistachio's popularity to avoid price pressures from the mega harvest [2] - Wonderful Pistachios is investing in a multi-million dollar ad campaign to position pistachios as a competitive savory snack [2] Trade and Production - The US ships roughly 60% to 70% of its pistachio production abroad, making it heavily reliant on international markets [3] - Planted trees are expected to increase pistachio production in the coming years, highlighting the need for sustained demand [3] - President Trump's trade policies introduce uncertainty for the pistachio industry [3]

Market Trend & Popularity - Dubai chocolate, featuring pistachios, kadayif, and tahini, went viral in 2023, becoming a global phenomenon [1] - The trend has spurred an explosion of dupes and spin-offs, with brands like Shake Shack, Crumbl, Walmart, and Trader Joe's participating [2] - Pistachio popularity has soared in the US, which has become the world's largest producer, consumer, and exporter of the nut [14] - New snacks with pistachios launched globally rose by 63% between 2023 and 2024, with the steepest rise in chocolate confectionery [15] Sales & Financial Impact - In April 2025, over 120万 (1.2 million) Dubai chocolate bars were sold, generating 2200万美元 ($22 million) in sales [5] - Shortages have led to price gouging, with some bars reselling for upwards of 100美元 ($100) on sites like eBay [6] - Lindt's limited edition bar sold on eBay for 400-500 CHF, leading to a permanent version that became a best-selling item [7] Production & Supply Chain Challenges - The Nuts Factory increased production from hundreds to thousands per day to meet demand, implementing a one-bar limit [3][13] - Food chains have only been able to sell Dubai chocolate-inspired desserts for a limited time due to sourcing and production challenges [18] - Handmade bars are labor-intensive, and sourcing ingredients like kadaif internationally can be difficult [17] Marketing & Social Media Impact - A video showcasing the Dubai chocolate bar garnered 1.27亿 (127 million) views, driving significant order increases [4] - Shake Shack's social media posts featuring Dubai chocolate-inspired products were some of the brand's most successful [9] - The exclusivity of the original bar, fueled by social media, has sustained the trend [6]