Market Trends - Pistachios are gaining popularity, evidenced by their use in croissants, Starbucks lattes, and Dubai-style chocolate treats, driven by their appealing taste and visual appeal on social media [1] - Influencers are promoting pistachios through recipes for ice creams, tiramisus, and puddings, indicating sustained interest [3] Industry Dynamics - American pistachio growers experienced a record crop in the year Dubai chocolates went viral and anticipate exceeding that record in the upcoming harvest [2] - The industry faces the challenge of maintaining pistachio's popularity to avoid price pressures from the mega harvest [2] - Wonderful Pistachios is investing in a multi-million dollar ad campaign to position pistachios as a competitive savory snack [2] Trade and Production - The US ships roughly 60% to 70% of its pistachio production abroad, making it heavily reliant on international markets [3] - Planted trees are expected to increase pistachio production in the coming years, highlighting the need for sustained demand [3] - President Trump's trade policies introduce uncertainty for the pistachio industry [3]