Core Insights - The Coachella Valley Music & Arts Festival has seen a significant increase in ticket purchases through installment payments, with approximately 60% of attendees opting for this method, compared to only 18% in 2009 [1][4][12] - The rising ticket prices, which have increased nearly 40% over the past decade, have led to a growing financial burden on younger audiences, prompting the shift towards installment payments as a means to afford attendance [1][4][12] - The trend of installment payments is not limited to Coachella, as many music festivals globally are adopting similar payment options to attract younger audiences facing financial pressures [7][14] Ticket Pricing Trends - Coachella's three-day general admission ticket price has risen from $375 in 2015 to $649 in 2025, marking a 73% increase [4][12] - The average ticket price for major tours has increased by 20.6% over the past two years, contrasting with the slower growth of music festival ticket prices [17] - A report indicates that ticket prices for 15 major music festivals have outpaced inflation over the last decade [12][14] Financial Behavior of Young Audiences - The high percentage of installment payment users indicates a concerning trend in financial health, with many admitting to overspending and feeling out of control regarding their finances [7][14] - The phenomenon of "FOMO" (Fear of Missing Out) drives young people to prioritize attendance at music events, often leading to financial strain [12][14] - A survey revealed that 86% of Generation Z attendees have overspent at events, primarily due to FOMO [14] Industry Response and Marketing Strategies - Music festivals are shifting their marketing focus from artists and lifestyle to affordability, emphasizing that attendees can still enjoy the experience despite rising costs [9][16] - The installment payment model is seen as a crucial link between fans' financial capabilities and the funding needs of large music festivals [16] - As ticket prices continue to rise, festivals are increasingly reliant on installment payment options to maintain attendance and revenue [19] Challenges Facing Music Festivals - Despite rising ticket prices, festivals like Coachella are experiencing challenges in ticket sales, with reports of declining attendance [17][19] - The competition for top artists has intensified, with many preferring to conduct their own tours for better financial returns, leading to a decrease in available talent for festivals [17][19] - The reliance on installment payments reflects a broader struggle within the festival industry to balance consumer affordability with operational costs [19]