"手机是生活，相机是梦想"。佳能（中国）影像信息商务统括本部项目副总经理栗开宇告诉记者，这是最近在年轻人群中流行的一句话。 在2025年CHINA P&E（中国国际照相机械影像器材与技术博览会）上，佳能展台前人头攒动，气氛热烈。这场影像大会不仅展示了最新的影像技术和产 品，更揭示了影像市场的新趋势和消费者行为的变化。 相机市场将重回黄金时代？ 他指出，中国推行的设备购置补贴政策（国补）也有效降低了消费者购买影像设备的成本，直接刺激了相机销售。在多重利好因素的叠加作用下，中国消费 者的影像创作热情被充分激发，越来越多的人通过相机记录生活。 "所以，佳能青春专微系列的持续热销并非偶然，其成功得益于多方面因素。"他进一步分析称。 影像产品成情绪价值载体 作为影像行业的盛会，P&E展会吸引了众多摄影爱好者和专业人士的关注。佳能展台以其丰富的产品线和创新的展示方式，成为展会的焦点之一。从轻量化 与高画质兼备的RF1200mm F8 L IS USM超远摄定焦镜头，到青春专微系列的EOS R10、EOS R50，佳能展示了其在影像技术领域的技术积累和产品创新能 力。 在P&E展会火爆的背后，更深层的原因在于年轻人消费观的 ...

另一方面，佳能将60岁以上人群定义为"金色盛年"群体。中国政府为推动"银发经济"发展，已出台多项支持政策：比如公园的免费开放，退休年龄逐步延长 等。这些措施让"金色盛年"人群拥有更多拍摄优质照片和视频的机会，同时延长的职业生涯也能让他们在较长时间内保持较高收入水平，这些都是"银发"市 场的机会，是非常积极的市场因素。 据了解，近期发布的两款新品均以视频功能为核心，但定位各有侧重。其中，EOS R50 V是佳能青春系列的最新力作，主打可换镜头设计，为用户提供了无 限创作可能。用户可根据需求选择长焦、广角、大光圈、微距甚至3D、VR镜头，轻松打造多样化内容。 近日，佳能（中国）正式推出两款以视频功能为核心的全新产品——创意视频机EOS R50 V和随身视频机PowerShot V1。佳能全球副总裁执行董事、佳能 （中国）有限公司董事长兼首席执行官小泽秀树表示，佳能将通过持续创新和优质产品，推动相机行业重回"黄金时代"。 "时机正在成熟（It is the time）。"小泽秀树强调，年轻一代的崛起和银发经济的兴起是推动相机市场增长的两大核心动力。 根据佳能官方提供的数据，2023年全球相机市场销售金额增长约5%， ...

Core Viewpoint - Canon (China) has officially launched the EOS R50 V, a new creative video camera aimed at video content creators and bloggers, following the introduction of the CINEMA EOS system and PowerShot V series [1] Product Features - The EOS R50 V features a design optimized for video shooting, eliminating the traditional viewfinder, reducing weight, and enhancing grip comfort [3] - It includes large recording buttons for short films on the front and top, allowing for easy zoom adjustment and recording control with a single finger, and supports two-speed zoom switching [3] - The camera has a tripod screw hole for vertical shooting and can automatically rotate the screen UI to portrait mode [5] Technical Specifications - The EOS R50 V is equipped with an APS-C CMOS sensor and DIGIC X image processor, enabling 6K oversampled 4K video recording, 4K 60P/50P video support, and Full HD 120P short film shooting [8] - It supports professional video recording formats XF-HEVC S/XF-AVC S and 10-bit 4:2:2 color sampling, with a standard ISO range of 100-12800, expandable to 25600 [8] - The camera's magnesium alloy frame allows for up to 2 hours of continuous shooting, catering to long-duration live streaming and filming needs [8] Creative Features - The EOS R50 V introduces "slow motion" and "fast motion" modes, allowing for video speed adjustments from 60x acceleration to 2.5x deceleration in 4K, and up to 5x deceleration in Full HD [9] - It includes a "movie view" feature for shooting 2.35:1 widescreen videos and offers various filters for creative expression [9] - The camera has a dedicated color mode button for quick access to color filters, photo styles, and custom images, along with 14 new color filters [9] Autofocus and Tracking - The EOS R50 V utilizes second-generation Dual Pixel CMOS AF technology, achieving 100% focus coverage in video mode and employing deep learning for tracking various subjects, including people and animals [9] - It features a breathing effect suppression function to enhance focus transitions during video shooting [9] Live Streaming Capabilities - A new LIVE streaming button allows users to quickly access the live streaming menu, supporting high-quality streaming in 4K 60P or smooth skin modes [10] - The camera supports UVC/UAC protocols for USB connection to computers, enabling continuous power supply for extended live streaming [10] - It also offers a micro HDMI interface for multi-camera live streaming setups and can connect wirelessly via the Canon Camera Connect app for real-time monitoring [10]