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雷军:169元的纸巾盒是车规级的,在降成本
Guan Cha Zhe Wang· 2025-07-04 07:07
Core Viewpoint - The pricing of Xiaomi's car-mounted magnetic tissue box, set at 169 yuan, has sparked widespread discussion, with mixed opinions on its value compared to competitors [1][2]. Pricing Comparison - The topic of "Xiaomi YU7 magnetic tissue box priced at 169 yuan" trended on Weibo, with some users finding the price high while others considered it acceptable compared to higher-priced alternatives [2]. - Competitor products include NIO's Haptex tissue box at 199 yuan, ET9's second-row magnetic tissue box at 308 yuan, and Geely's exclusive car tissue box at 99 yuan, while XPeng's BASA magnetic tissue box was recently launched at 75 yuan [2][4]. Market Position - Most car-mounted tissue boxes on shopping platforms are priced between 40 to 300 yuan, placing Xiaomi's product in the mid-to-high price range [4]. Product Availability - The Xiaomi Life car-mounted magnetic tissue box has already shown as out of stock, indicating strong initial demand [4]. Design and Production Insights - Lei Jun, during a live broadcast, acknowledged the feedback regarding the high price and explained that the complex design and materials used contributed to the elevated cost. He mentioned that the product is "car-grade" and emphasized the need to reduce costs [7][10]. - The tissue box is designed specifically for car environments, featuring high and low-temperature resistant materials, and includes 14 internal magnets to withstand extreme conditions [12]. Product Features - The Xiaomi Life car-mounted magnetic tissue box has a dual-layer design, with hidden magnets and a high-quality PU leather exterior, providing both safety and a premium feel [12]. - It is recommended to be placed at specific magnetic points in the Xiaomi YU7 vehicle, but it can also be used in other magnetic environments like refrigerators and office furniture [12].