Core Viewpoint - Kia has launched the "Move Different" global campaign to celebrate its 25-year partnership with the Australian Open, showcasing its commitment to electric mobility and innovation [1][3]. Group 1: Partnership and Celebrations - Kia has been a key partner of the Australian Open since 2002, contributing to its status as a prestigious global sporting event [3]. - The "Move Different" campaign features the new electric model EV4 and a digital series titled "25 Years of Movement," highlighting stories from ball kids, official drivers, and tennis legend Rafael Nadal [3]. - Kia's CEO, Ho Sung Song, emphasized the significance of this partnership and the shared values of innovation and excellence [3]. Group 2: Sustainable Mobility Initiatives - For the 2026 Australian Open, Kia is providing 130 official vehicles, including 55 electric vehicles (30 EV9 and 25 EV5) and 75 hybrid vehicles [5]. - The proportion of electric vehicles in the official fleet has exceeded 40%, marking a historical high for the Australian Open [7]. - Kia aims for full electrification and hybridization of its fleet by 2025, with further expansion of electric models planned for 2026 [7]. Group 3: Product Showcase and Innovations - Kia showcased the PV5 Cargo, its first electric model based on the new "Purpose Built Vehicle" platform, which has won the "2026 International Van of the Year" award [9]. - The event also featured Kia's core electric vehicle lineup, including EV4, EV5, EV6, and EV9, highlighting the company's commitment to sustainable mobility [11]. Group 4: Fan Engagement and Activities - The 2026 Australian Open will take place from January 18 to February 1, featuring various matches, including singles and doubles finals [11]. - Kia will present a custom EV9 art car inspired by Nadal's championship years during the event and host a "Legend Night" with Nadal and other tennis stars [11]. - The "25 Years of Movement" digital content series will launch, featuring stories from Nadal, ball kids, and official drivers [11][13].

Core Insights - Domestic vehicle sales in South Korea increased by 5% to 111,523 units in August 2025 compared to 106,149 units a year earlier, with the five main automakers showing varied performance [6] - Hyundai's global sales rose by 0.4% to 336,395 vehicles in August 2025, with a total of 2,738,841 vehicles sold globally in the first eight months, slightly higher than the previous year [2] - Kia's global sales increased by 1.7% to 2,104,293 units in the first eight months of the year, supported by new battery electric vehicles and strong demand for core SUV models [9] - GM Korea's global sales rose by 35% to 21,059 units in August, although year-to-date deliveries were down by 2% [13] - Renault Korea's domestic sales surged by 156% to 35,933 units in the first eight months, driven by the launch of new models, despite a 24% drop in global sales in August [21] Domestic Sales Performance - Domestic sales rose by 0.4% to 58,330 units in August from 58,087 units a year earlier, leading to a 2.1% increase in the first eight months to 469,457 units [1] - The five main domestic manufacturers reported a 2.5% increase in domestic sales to 910,878 units in the first eight months [4] - Hyundai's domestic sales increased by 2.1% to 469,457 units, while Kia's sales rose slightly to 368,102 units [4] Overseas Sales Trends - Overseas sales for Hyundai increased by 0.5% to 336,395 units in August, but year-to-date volumes decreased slightly to 2,269,384 units [1] - Kia's overseas sales fell slightly to 209,887 units in August, but year-to-date sales increased by almost 2% to 1,736,191 units [11] - GM Korea's exports surged by almost 42% to 19,852 units in August, although year-to-date exports were only slightly higher [15] Market Conditions and Economic Factors - The domestic vehicle market is supported by new product rollouts from major automakers, but overall demand remains sluggish due to high household debt and weak consumer sentiment [5] - South Korea's GDP expanded by 0.6% in the second quarter, following a contraction in the first quarter, aided by interest rate cuts [5] Future Outlook and Strategic Initiatives - Hyundai aims for global vehicle sales of 4,174,000 in 2025, including 710,000 domestic sales and 3,464,000 overseas sales, with a planned investment increase in the US to $26 billion [8] - Kia targets a 4% increase in global sales to 3,216,200 units in 2025, supported by new model launches [12] - KG Mobility plans to expand its zero-emissions vehicle range and has entered a strategic partnership with Chery Automobile for technology sharing [19]