Core Insights - Kia America is showcasing the Kia Connected Home™ at the Kia Forum in Los Angeles, emphasizing the integration of electric vehicles into everyday living [1][4] - The Kia Connected Home™ features the EV9's vehicle-to-home (V2H) functionality, allowing energy transfer from the vehicle to residential spaces [2][9] - The initiative reflects Kia's commitment to sustainable innovation and aims to redefine mobility's role in daily life [3][4] Group 1: Kia Connected Home™ Overview - The Kia Connected Home™ is open from July 28 to January 29, providing an interactive experience for guests [1][9] - It showcases how the EV9 can power homes during outages or peak energy times through innovative energy capabilities [2][9] - The installation aligns with Kia's "Opposites United" design framework, merging technology with thoughtful design [3] Group 2: Interactive Experience and Technology - The event includes an interactive EV9 driving simulation, enhancing guest engagement with a first-person 3D perspective [5] - Participants can experience advanced in-vehicle technologies such as Highway Driving Assist 2 and Remote Smart Parking Assist 2, showcasing Kia's commitment to driver convenience [6] Group 3: Corporate Presence and Recognition - Kia America is recognized as one of the TIME World's Most Sustainable Companies of 2024, highlighting its commitment to sustainability [7] - The company serves as the "Official Automotive Partner" of the NBA and WNBA, further solidifying its brand presence [7]

Core Viewpoint - Honda has halted plans for a large electric SUV due to weaker-than-expected demand for sizable electric vehicles and the impact of President Trump's decision to cut EV incentives in the US [1][2][4]. Group 1: Honda's Decision - Honda has reportedly scrapped the development of a seven-seat electric SUV, which was initially planned to follow the five-seat SUV and sedan based on the Concept 0 unveiled at CES [1][4]. - The company has cut approximately $48 billion (¥7 trillion) from its research and development budget for electric vehicles [4]. Group 2: Market Context - Demand for large electric cars has been lower than anticipated, influencing Honda's decision to suspend its EV plans [2][9]. - Other manufacturers, including Ferrari and Lamborghini, have also delayed or pushed back their electric vehicle projects in response to market conditions [12]. Group 3: Broader Industry Trends - The electric vehicle market is facing challenges, as evidenced by Kia's EV9 selling only 165 units in Australia compared to 5,165 units of the combustion-powered Sorento in the first half of the year [8][11]. - Major brands like Mercedes and VW are experiencing significant sales ratios favoring combustion-powered models over their electric counterparts [11].

Group 1: Electric Vehicle Sales Performance - Ford experienced a 31% decline in U.S. electric vehicle sales in Q2 2025, primarily due to a significant drop in E-Transit vans and reduced interest in the F-150 Lightning [1] - Year-to-date, Ford has sold 38,988 electric vehicles, reflecting a nearly 12% decrease compared to the same period in 2024, despite overall sales increasing due to aggressive employee pricing promotions [2] - The Mustang Mach-E sales fell nearly 20% year-over-year to 10,178 units, while F-150 Lightning sales dropped by 26% to 5,842 units [4] Group 2: Market Challenges and Competitor Performance - The U.S. electric vehicle market is facing challenges, with potential federal tax incentive removals under the Trump administration, impacting overall sales [3] - Competitors like Hyundai reported declines in their electric vehicle sales, with Ioniq 5 and Ioniq 6 down 12% and 8% respectively, while Kia's EV9 and EV6 saw even steeper drops [3] - Ford's E-Transit sales plummeted to 418 units from 3,410 in Q2 2024, attributed to larger fleet orders being placed earlier in the year [4] Group 3: Future Outlook - Ford is developing a lower-cost range of electric vehicles, starting with a small truck, but these are not expected to be available until 2027 [4]

Core Insights - Kia America achieved record-breaking sales in March with 78,540 units delivered, marking a 13.1% increase year-over-year and extending its sales streak to six months [1][7][9] - The company reported total sales of 198,850 units in Q1 2025, a 10.7% increase compared to Q1 2024, setting a new record for first-quarter performance [2][9] - Key models contributing to this growth include the K4 compact sedan, which saw a 10% increase in sales, and SUVs like the Carnival (+53%), Telluride (+17%), and Sportage (+11%) [3][4][7] Sales Performance - March sales of 78,540 units represent the best-ever monthly performance for Kia, contributing to a record first quarter [7][9] - The all-new K4 compact sedan has shown consistent growth since its launch in August 2024, indicating strong market acceptance [2][7] - The SUV segment, particularly the Carnival, Sportage, and Telluride, achieved their highest monthly sales ever, underscoring the brand's strength in this category [4][7] Production and Initiatives - Kia's Metaplant America facility in Georgia, with a $7.59 billion investment, is expected to create over 8,500 jobs and enhance production capabilities for new models [8] - The EV6 and EV9 models have commenced full-scale production, with expectations for improved product and supply chain efficiency to boost electric vehicle sales [4][8] - The 2025 Kia Telluride and EV9 received the IIHS's TOP SAFETY PICK+ designation, highlighting the brand's commitment to safety [8] Model-Specific Sales Data - Sales data for key models in March 2025 compared to March 2024: - EV9: 1,164 units vs. 1,281 units - EV6: 921 units vs. 1,537 units - K4/Forte: 13,719 units vs. 13,417 units - K5: 6,399 units vs. 1,174 units - Soul: 3,717 units vs. 5,284 units - Niro: 2,431 units vs. 2,902 units - Seltos: 4,828 units vs. 6,017 units - Sportage: 16,872 units vs. 15,211 units [5][9]

撰 文 / 洪晗琪 设 计 / 师 超 起亚汽车上一次出圈，是对席卷全行业的"价格战"公开唱反调。 "起亚不打算打价格战"，比起以低价换市场份额，起亚更关心如何在提升工人福利、保证产业链健 康的情况下涨销量。相比简单粗暴的"价格战"，起亚更想打一场由技术创新与产品升级驱动的"价 值战"。 这年3月，起亚中国发布新能源战略，计划在2023年-2027年期间，在中国市场推出6款电动车： EV6 GT、EV5、EV9、入门级SUV、基于新一代电动车专用平台开发的高端电动车、中型SUV。同 年，EV6 GT、EV5分别以进口、国产的方式快速导入国内市场。 市场的确朝着这个方向变化。根据乘联会数据，2024年1-10月，新能源乘用车L2级及以上的辅助驾 驶功能装车率达67.1%。过去一年，支持城区/高速自动驾驶辅助功能的车型，在20万元级市场广泛 中国之行坚定了起亚高层此前的判断：中国汽车市场的消费偏好已经与欧美地区截然不同。前者更 注重智能化、车联网及娱乐系统，后者则倾向于驾驶性能和品质 ——这更符合燃油车的产品开发 逻辑。 当竞争对手们为"流量"各显身手时，起亚更是表现佛系，发布会不对标"别人家的孩子"、不造概 念 ...