The way that I look at this is that this is the first generation of Amazon hardware that has your fingers on it. Right. And is a place to start.Could we talk a bit about the hardware innovation, the areas that you feel are most important here in this generation. Yeah, I think this is a first. It's an incredible team that's building these products.And these products are designed from the silicon, quite literally. This is custom silicon built for the Alexa products, but there's also a focus right now on the s ...

The way that I look at this is that this is the first generation of Amazon hardware that has your fingers on it. Right. And is a place to start.Could we talk a bit about the hardware innovation, the areas that you feel are most important here in this generation. Yeah, I think this is a first. It's an incredible team that's building these products.And these products are designed from the silicon, quite literally. This is custom silicon built for the Alexa products, but there's also a focus right now on the s ...

Okay, so right here we have the new Echo domax from Amazon and now the Echo Studio. And then we have the Echo Show 8 here. And then we have the new Echo Show 11, which is a little bit bigger.Those are the new Echo devices. ...