Workflow
Eletre及Emeya改款车型
icon
Search documents
运营效率与产品结构双优化 路特斯科技一季度毛利率回升至12%
Group 1: Financial Performance - Lotus Technology reported a total global delivery of 1,274 units in Q1 2025, generating revenue of $93 million [2] - The gross margin for the quarter increased to 12%, showing significant improvement compared to the previous year [2] Group 2: Product Development and Market Strategy - Lotus expanded and upgraded its product matrix, launching updated models Eletre and Emeya, with expected deliveries in the Chinese market in Q2 [2] - The company introduced the EMIRA Clark Edition, a limited edition model honoring legendary racer Jim Clark, with only 60 units available globally [2] - Lotus aims to maintain a differentiated strategy and optimize product configurations to enhance its product matrix amid fierce competition in the global automotive market [2] Group 3: Brand Revival - The return of the Lotus brand name in China is seen as a significant milestone for brand revival, emphasizing its historical importance and connection to the company's legacy [3] - The CEO highlighted the importance of the Lotus name as a guiding asset and a symbol of the brand's heritage and future aspirations in the electric vehicle sector [3] Group 4: Brand Philosophy - Lotus continues to uphold its brand philosophy "For The Drivers," focusing on high-performance electric sports cars that enhance driving experiences [4]