Financial Data and Key Metrics Changes - Revenue for Q2 2025 was $35.8 million, showing a year-on-year increase [4] - Average paid members reached 652,000, with total interchange at $5.3 million, also up year-on-year [4] - Operating cash flow was $8.9 million, and free cash flow was $6.3 million, marking a 10% increase from the previous year [6] - The net loss was $8.8 million, while the non-GAAP net loss was $1.9 million, and adjusted EBITDA was negative $1.4 million, impacted by movie accounting [5][6] Business Line Data and Key Metrics Changes - Expensify Travel saw a significant growth of 44% in the last quarter, indicating strong performance [23] - The company is focusing on enhancing its technology platform to support various functionalities, including reimbursements and card support globally [20][24] Market Data and Key Metrics Changes - The company has added support for over 10,000 banks globally, enhancing its market presence [19] - The brand awareness among the core demographic (ages 18 to 54) increased by over 50%, with a remarkable 350% increase in the 18 to 24 age group [14][15] Company Strategy and Development Direction - The company aims to leverage the F1 movie's exposure to enhance brand awareness and expects a long-term positive impact on user acquisition [39][66] - A long-term strategy focuses on positive cash flow generation, share repurchase, and expanding product offerings beyond expense management to include invoicing and payroll [24][32] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the seasonality in July, typically a soft month for the business, but expressed confidence in future growth driven by brand awareness initiatives [7][39] - The company is committed to migrating customers to a new platform and enhancing AI capabilities, which are seen as critical for future growth [29][30] Other Important Information - The F1 movie generated significant marketing value, with an estimated $100 million spent on marketing and $61 million in earned media value [10][11] - The company is focused on integrating AI deeply into its platform, aiming to differentiate itself from competitors [55][56] Q&A Session Summary Question: Impact of F1 movie on new customer acquisition - Management indicated that the movie's release was at the end of Q2, so its impact on new customer metrics would be seen in future quarters [38][62] Question: Changes in Google search algorithm and its relevance - Management confirmed that they have a strong SEO strategy and are well-positioned to benefit from changes in AI-driven search tools [41][43] Question: R&D spending and product delivery pace - Management emphasized a strong focus on R&D and the integration of products, which allows for efficient resource allocation despite being a smaller company [47][48] Question: Potential erosion of market position due to AI advancements - Management believes that their integrated approach to AI will strengthen their market position rather than erode it, as simplifying complex products is challenging for competitors [50][56] Question: Customer growth from F1 exposure and future marketing initiatives - Management stated that while specific metrics from F1 exposure are not available yet, they plan to continue investing in marketing to capitalize on the increased brand awareness [64][66] Question: Performance of Expensify Travel - Management reported strong growth in Expensify Travel, with positive customer feedback and increasing month-on-month growth [67]