Core Insights - The article highlights the successful integration of cultural events and tourism in Beijing, particularly through the collaboration with the 25th anniversary concert of the band Mayday, which has significantly boosted local consumer activity and engagement [2][5]. Group 1: Event Impact - The FANSLAND series of activities, centered around the Mayday concert, led to a 203% increase in foot traffic and a 164% rise in sales, surpassing 20.03 million yuan during the event [2]. - The event attracted a diverse audience, with 75% of attendees aged between 18 and 35, indicating a strong appeal to the younger demographic [4]. Group 2: Service Enhancements - To cater to fans, the project introduced luggage storage and rest areas, along with themed dining packages and discounts at local restaurants [3]. - The surrounding hotels also adapted by offering tailored packages that included concert tickets, accommodation, and dining options, enhancing the overall experience for attendees [4]. Group 3: Marketing and Social Media - The event leveraged social media platforms like Xiaohongshu for extensive promotion, achieving over 450 million interactions online, which contributed to its popularity and engagement [4]. - The initiative has positioned Beijing as a "most fan-friendly city," reflecting the positive social impact of the event [4]. Group 4: Future Plans - The project aims to introduce new themes to attract various interest groups, with a vision to establish the area as a primary social hub for young people [5].