Core Viewpoint - FIFA has launched its own fashion brand named FIFA1904, marking a significant shift in its business strategy to enhance revenue and cultural influence, diverging from its traditional focus on football administration [2][12][20] Group 1: Brand Launch and Strategy - FIFA1904 is a collaboration with New York cultural platform VFiles, featuring high-end fashion items like suits and cashmere coats, rather than traditional sportswear [2][4] - The brand aims to leverage FIFA's historical significance, with a projected value of $1 billion by the 2030 World Cup [4][6] - FIFA retains approval rights over designs while receiving royalties, indicating a non-profit operational model [4][12] Group 2: Market Positioning and Future Events - The brand's flagship store will be located in New York, with additional operational centers in Los Angeles, capitalizing on upcoming major FIFA events in the U.S. [6][12] - FIFA's entry into the fashion industry is seen as a response to the need for diversified revenue streams amid saturated traditional sponsorship and broadcasting income [12][19] Group 3: Financial Context and Comparisons - FIFA's revenue target for the 2023-2026 cycle is $13 billion, significantly lower than UEFA's projected $7.64 billion for the 2023-24 season, highlighting the financial gap [7][9] - FIFA's expansion of tournaments, such as increasing the number of teams in the World Cup, is aimed at boosting revenue by 20% and generating an additional $640 million [9][12] Group 4: Challenges and Criticisms - The non-profit status of FIFA raises questions about the appropriateness of its venture into fashion, as it may conflict with its core mission of promoting football [13][16] - The target audience for FIFA1904 appears to be affluent individuals rather than football fans, which may limit its market appeal [19][20] - The competitive nature of the fashion industry poses risks for FIFA1904, as it may struggle to establish a strong foothold in a crowded market [19][20]