FSD 智能辅助驾驶

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汽车行业研究:多因素利好智能驾驶产业链,车企竞争升级
Guoxin Securities Co., Ltd· 2025-03-13 03:11
Investment Rating - The industry investment rating is "Positive," indicating an expectation that the industry index will outperform the market index by more than 5% over the next six months [6]. Core Insights - The introduction of Tesla's Full Self-Driving (FSD) in China is expected to accelerate the development of intelligent driving, enhance the regulatory framework, and promote the commercialization of autonomous taxis, while intensifying competition in the high-end market [2]. - High-end intelligent driving is becoming more accessible, with companies like BYD and Geely offering advanced driving systems at lower price points, making high-end features available for under 100,000 yuan [3]. - The competitive landscape is shifting towards leading new energy vehicle manufacturers such as XPeng, Li Auto, Xiaomi, and Leap Motor, with significant delivery increases noted in early 2025 [4]. Summary by Sections Intelligent Driving Industry - The launch of Tesla's FSD in China is a pivotal moment for the intelligent driving industry, expected to push for advancements in regulations and standards [2]. - The competition in the high-end market is heating up, with major players like Huawei and XPeng introducing their own advanced driving systems [2]. High-End Intelligent Driving Accessibility - BYD has introduced its "Tian Shen Zhi Yan" intelligent driving system across all models, significantly reducing costs and making advanced features available for under 100,000 yuan [3]. - Geely has launched its "Qian Li Hao Han" intelligent driving system, which includes various levels of features and is set to enhance its market presence [3]. Competitive Landscape - In early 2025, XPeng led the new energy vehicle sector with 30,453 deliveries, followed by Li Auto and Leap Motor, indicating a strong competitive environment [4]. - Companies are adopting differentiated strategies to capture niche markets, with new models being introduced to boost sales during traditionally slow periods [4]. Future Outlook - The report anticipates that L2+ intelligent driving will proliferate in the market below 150,000 yuan, with urban navigation assistance (NOA) penetration in mid-to-high-end models expected to rise [7]. - The shift towards end-to-end large model technology may redefine industry standards, contrasting Tesla's pure vision approach with the prevalent "LiDAR + high-precision map" strategy in China [7].