Core Insights - Fanatics, one of the largest sports apparel companies globally, announced a strategic partnership with Crypto.com to launch a fan-driven prediction trading platform [1][2] - The prediction market will be launched in two phases, with the first phase starting on the 3rd, covering contracts related to sports, finance, economics, and politics [1][2] - The second phase is expected to launch in early next year, expanding to include contracts related to cryptocurrencies, stocks, IPOs, climate, pop culture, technology, AI, film, and music [1][2] Industry Context - The launch coincides with a booming prediction trading market, with Kalshi and Polymarket's total trading volume nearing $10 billion in November, marking the highest monthly trading volume since their inception [3] - Polymarket has initiated its return to the U.S. market, gradually opening its app to U.S. users [3] Company Performance - Fanatics is projected to achieve a revenue of $8.1 billion in 2024, representing a 15% year-over-year growth [3] - The company holds licensing rights for most major sports leagues and has diversified its business segments to include sports collectibles, sports betting, and event entertainment [3] Executive Commentary - Fanatics CEO Matt King emphasized the company's commitment to creating immersive experiences for sports fans through various offerings, including merchandise and event tickets [2][3] - The new prediction market platform aims to provide fans with a secure and convenient way to engage in significant events affecting the sports and cultural landscape, with potential earnings for accurate predictions [2][3]