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中国白酒追踪 - 黄金周期间销售依然疲软;宴会需求成唯一增长支柱-China Spirits Tracker_ Sales remained weak during Golden Week; banquet demand as the only growth pillar
2025-10-09 02:00
8 October 2025 | 1:19AM HKT Equity Research China Spirits Tracker: Sales remained weak during Golden Week; banquet demand as the only growth pillar Golden week holiday season (National holiday and Mid-Autmn festival) liquor consumption momentum likely remained weak on YoY basis as we expected in key regions (Hunan, Anhui, Henan etc.), per our regional channel checks. We noted banquets remains the only growth pillar for spirits names which generally outperformed compared to other consumption scenarios during ...
中国白酒行业 - 第三季度前瞻 - 理性发货下的低谷,需求仍与政策、宏观相关;股价反映市场情绪触底-China Spirits_ 3Q Preview_ trough on rational shipment w_demand still tied to policy_macro; ;stocks reflect sentiment bottoming,
2025-09-17 01:51
Summary of Conference Call on China Spirits Industry Industry Overview - The spirits industry in China is currently facing challenges due to the ongoing impact of the anti-extravagance policy, which has affected consumer demand and retail momentum. [1][2][11] - The third quarter of 2025 (3Q25) is expected to be the trough for the industry, with a projected sales decline of 5% to 27% across various brands, excluding Moutai and Jiugui. [1][2][21] Key Points and Arguments Demand and Sales Trends - Retail momentum is anticipated to remain weak, particularly during the peak season due to fewer holiday days compared to previous years. [1] - A significant decline in retail volume is expected, with estimates of a 30% drop in August and a 15-20% decline during the peak season. [11] - The wholesale pricing remains under pressure, with notable declines in prices for key brands like Feitian Moutai and Common Wuliangye. [19][27] Shipment and Inventory Management - Spirits companies are prioritizing channel health by implementing deeper destocking and tighter shipment controls to ease distributor financing burdens. [1][2] - The trend of controlling shipments is crucial for maintaining channel inventory and supporting wholesale prices, especially for high-end spirits. [18][27] Financial Forecasts and Revisions - Sales and net profit forecasts for super-premium and upper-mid-end spirits have been revised down by up to 6% and 17% respectively for 2025E-27E. [2][42] - Despite the cautious outlook, target multiples have been raised by 9-19% to reflect a more normalized valuation level amid market re-rating. [2] Product Strategy and Market Positioning - Companies are focusing on product strategy to navigate the current market challenges, including reinforcing mid-end and mass portfolios and innovating lower-degree liquor products for younger consumers. [11] - The emphasis on residential banquets and product mix shifts is seen as a potential catalyst for recovery. [11] Dividend and Shareholder Returns - There is potential for enhancement in shareholder returns, with increased dividend payout forecasts for companies like Wuliangye. [11][43] Additional Important Insights - The anti-extravagance policy's impact is expected to gradually normalize, potentially boosting sentiment during the 2026 Chinese New Year holiday season. [11] - The affordability of high-end spirits has improved, which may support residential demand as policy headwinds ease. [31] - The spirits sector has seen a rotation towards laggards, indicating a market sentiment shift towards recovery narratives. [12][42] Conclusion - The China spirits industry is navigating a challenging environment with significant policy impacts affecting demand and pricing. However, strategic adjustments in shipment control, product offerings, and potential improvements in affordability may provide pathways for recovery in the coming years. [1][2][11][12]
茅台_线上业绩说明会与渠道调研关键要点
2025-09-15 01:49
Summary of Kweichow Moutai Company Ltd. Conference Call Company Overview - **Company**: Kweichow Moutai Company Ltd. - **Ticker**: 600519.SS - **Industry**: China/Hong Kong Consumer - **Market Cap**: Rmb1,904,396 million - **Current Share Price**: Rmb1,516.00 - **Price Target**: Rmb1,785.00 (18% upside) [5] Key Industry Insights - **Anti-Extravagance Policy**: No further tightening observed since August, contributing to a narrowing year-over-year decline [2] - **Channel Inventory**: Stable inventory levels across the industry, with Moutai's channel inventory at approximately 1.5 months [8] - **Wholesale Price Trends**: Prices trended downward in July-August due to weak demand but began stabilizing towards the end of August [3][8] - **Distributor Payment Trends**: Moutai's distributor payments reached about 80% of the full-year sales target by the end of August, similar to the previous year [8] Financial Performance - **Revenue Projections**: Expected revenue growth from Rmb170.61 billion in FY 2024 to Rmb223.12 billion by FY 2027 [5] - **Earnings Per Share (EPS)**: Projected EPS growth from Rmb68.64 in FY 2024 to Rmb88.85 in FY 2027 [5] - **P/E Ratio**: Expected to decrease from 22.2 in FY 2024 to 17.1 by FY 2027 [5] - **Return on Equity (ROE)**: Expected to remain stable around 40% [5] Market Sentiment - **Stock Rating**: Overweight [5] - **Recent Performance**: Liquor stocks have increased by 17% since the end of July, indicating market optimism [8] - **Competitive Landscape**: Other major brands like Fen Wine and Yanghe are also experiencing similar trends in distributor payments and inventory levels [8] Risks and Considerations - **Demand Pressure**: Anticipated to persist over the next 3-6 months, necessitating careful control of shipment pace to maintain wholesale prices [8] - **Potential Upside Risks**: Faster recovery in high-end liquor consumption and wholesale prices could lead to a re-rating of Moutai's stock [17] - **Downside Risks**: Continued decline in wholesale and retail prices, along with intensified competition in the premium segment [18] Conclusion Kweichow Moutai Company Ltd. is navigating a challenging market environment with stable inventory levels and a focus on maintaining pricing power. The company is projected to achieve significant revenue and EPS growth in the coming years, supported by a favorable market sentiment despite potential risks related to demand and competition.
中国白酒追踪-市场情绪从低位回升,需求仍在逐步改善;茅台 - 五粮液批发价走弱-China Spirits Tracker_ Market sentiment recovering from low, demand still improving gradually; Moutai_Wuliangye wholesale price weakens
2025-08-26 01:19
Summary of China Spirits Tracker Conference Call Industry Overview - The spirits industry is experiencing a recovery in market sentiment, with investors adopting a "worst is over" perspective as the impact of anti-graft policies normalizes [1][1] - The price-to-earnings (P/E) gap between spirits and A-share indices is nearing a decade low, approximately 2-3x, which is an 18% premium compared to the last decade average of 103% [1][1] - Northbound fund flows into spirits stocks remain low as of the end of Q2 2025 [1][1] Demand and Consumption Trends - Retail demand is gradually improving month-on-month, although banquet consumption is still significantly affected by anti-graft policies, with an estimated 30-50% of commercial banquet demand under policy impact [1][1] - A 30% decline in retail sales for spirits was observed in August due to these ongoing impacts [1][1] - Distributors are cautious with channel stocking, leading to minimal prepayments in July and August [1][1] Company-Specific Insights - **Shede Spirits**: Despite policy challenges, management reported a sequential improvement in retail demand, with some SKUs showing positive bottle-open ratios year-on-year in August [1][1] - The company remains cautiously optimistic about sell-through performance during the upcoming peak seasons [1][1] - Regional performance varies, with Jiangsu and Guangdong under pressure, while Shandong, Hebei, and Sichuan show resilience [1][1] Price Trends - **Moutai**: The wholesale price of original case Feitian Moutai decreased by RMB 65 from RMB 1,910 to RMB 1,845, while unpacked prices fell by RMB 55 from RMB 1,875 to RMB 1,820 [5][5] - Other Moutai SKUs also saw price declines, with significant drops in various products [5][5] - **Wuliangye**: The wholesale price decreased by RMB 90 to RMB 860 and RMB 80 to RMB 835 for different product lines [5][5] - **Guojiao 1573**: Prices remained stable at RMB 835 [5][5] Market Focus - The upcoming peak retail season, particularly around the Mid-Autumn Festival on October 6, 2025, is a key focus for the industry [1][1] - The direction of future policies, including property-related policies and clarifications on anti-graft measures, will significantly influence market dynamics [1][1] Additional Developments - Moutai launched a new full-case specification on August 14, 2025, priced 30% lower than previous offerings [17][17] - ZJLD's chairman is actively building personal branding and engaging with merchants to boost sales [17][17] - Gujing launched a new product targeting younger consumers, emphasizing a minimalist design and mix-drinking scenarios [17][17] Conclusion - The spirits industry is navigating through a challenging environment with cautious optimism as demand begins to recover. Key players are adjusting strategies to adapt to changing market conditions and consumer preferences while keeping an eye on regulatory impacts and upcoming seasonal opportunities [1][1][1]
高盛:中国白酒_ 政策风险延长周期,拐点尚不明朗;下调四只股票评级
Goldman Sachs· 2025-07-11 01:05
Investment Rating - The report downgrades four stocks: Fen Wine, Luzhou Laojiao, ZJLD to Neutral from Buy, and Anhui Gujing to Sell from Neutral, while maintaining Buy on Kweichow Moutai and Wuliangye [9][36]. Core Insights - The current cycle for the spirits industry is likely prolonged due to the impact of the new austerity policy, with uncertainties on when the cycle will bottom out [1][14]. - The report anticipates policy headwinds to persist from 2Q25 to 2Q26, followed by a modest impact in 2H26 as improper dining restrictions for civil servants normalize [2][14]. - The spirits industry is expected to see a decline in total addressable market (TAM) by 10% to 14% in 2025-27E, with a forecasted decline of over 6% in 2025 and a -2% decline in 2026 [2][14]. Summary by Sections Risk Profiling - A policy impact ranking analysis indicates that upper mid-end and commercial banquet-focused products will face greater pressure, while Moutai is expected to remain resilient due to its gifting demand and limited exposure to government-related banquet consumption [2][12]. Earnings and Valuation Analysis - The report projects +1%/+5% aggregated topline growth for 2025/26E, down from previous estimates of +6%/+9%, with high-end spirits expected to grow by +5%/+5% and upper-mid-high end spirits facing declines of -10%/+2% [2][14]. - A bear case analysis suggests potential earnings downside risks of 6% to 18% for most spirits names compared to the base case [2][14]. Industry Growth Forecast - The spirits industry growth forecast has been revised down to a greater than 6% decline in 2025 and a -2% decline in 2026, compared to prior forecasts of +4%/+3% growth [2][14]. - The report highlights that the spirits industry has been consolidating, with leading players gaining market share, particularly in the super premium segment [2][25]. Company-Specific Insights - Moutai's wholesale price stability is supported by various measures, and the report suggests that a price below RMB 1,800 could hurt distributor profits, leading to market volatility [8][14]. - The report revises down sales and net profit estimates for various companies, including a 1% to 19% reduction for most names, reflecting the impact of the new policy [36][37].
中国必需消费品:5月检查及消费品公司日总结:政策波动与通缩下渠道转变的崎岖之路
Goldman Sachs· 2025-06-11 02:50
Investment Rating - The report indicates a preference for Beverage, followed by Pet Foods, Beer, and Dairy, with specific stock ideas highlighted for Eastroc, Tingyi/CR beverage, and Tsingtao-H [9][10]. Core Insights - The industry is experiencing a bumpy recovery in demand, particularly in the spirits, beer, and dairy sectors, with recent policy changes impacting consumption sentiment [1][3]. - Emerging channel shifts, such as instant shopping and discounter channels, are gaining traction, although their overall contribution to the staples universe remains small [1][8]. - Profitability resilience is supported by cost deflation and agile investment strategies, with companies focusing on margin visibility amid muted demand trends [1][9]. Demand Recovery - The demand recovery in Q2 has been lackluster, with notable declines in spirits and dairy products, while beer performance varies across brands [2][11]. - Retail performance has been conservative, with spirits and dairy showing year-over-year declines, particularly in the upper mid-end segments [2][11]. - The beverage sector shows solid volume momentum, although mixed performance is noted across brands [2][11]. Policy Impact - Recent policy tightening on alcohol consumption has created headwinds for spirits and beer companies, particularly affecting high-end catering and on-trade consumption [3][6][34]. - The government has implemented regulations prohibiting the serving of alcoholic drinks during working meals, impacting consumption sentiment during peak seasons [3][6][34]. Emerging Trends - There is a notable shift towards discounter channels and instant shopping platforms, with companies customizing products to meet rising demand [8][10]. - The pet food and beverage categories are experiencing positive product cycles, contributing to growth despite overall market challenges [7][41]. Pricing and Cost Trends - Pricing pressures persist across various sectors, with dairy and beverages introducing more value-for-money products in response to declining raw milk prices [12][36]. - Cost benefits from declining commodity prices are expected to support margin resilience across multiple sectors, including beer and dairy [7][12]. Company Performance - Companies like Yili and Mengniu are facing weak demand trends in UHT liquid milk, while fresh milk and chilled yogurt categories are performing better [38]. - CR Beer and Chongqing Brewery are focusing on in-home consumption and premiumization strategies to counteract weak on-trade demand [35][40]. - The pet food sector remains strong, with companies like China Pet expecting significant year-over-year growth driven by new product launches [41].
: 中国烈酒追踪:年度股东大会前后的关键趋势检查;预计端午节消费趋势疲软,预付款滞后::
Goldman Sachs· 2025-05-27 07:30
Investment Rating - The report does not explicitly state an investment rating for the spirits industry or specific companies within it Core Insights - The spirits industry is currently experiencing a transition period, with companies focusing on stability, channel profits, and product quality rather than aggressive growth targets [3] - There is a noted weak trend in consumption around the Dragon Boat Festival, with only Moutai showing a slight increase in prepayment compared to the previous year [1][6] - Companies are increasingly targeting younger consumers and expanding their brand rejuvenation efforts to capture this demographic [3] Summary by Company Moutai - Moutai has introduced new promotional policies for residential and wedding banquets to stimulate demand, including cash rebates and complimentary honeymoon trips for larger events [13] - The wholesale price of original case Feitian Moutai decreased from Rmb2,165 to Rmb2,125, while unpacked Feitian Moutai's price fell from Rmb2,080 to Rmb2,060 [2][22] Wuliangye - Wuliangye's wholesale price remained stable at Rmb950, with prepayment rates in the first quarter of 2025 reported at 40%-50% [6][22] Guojiao 1573 - Guojiao 1573's wholesale price decreased from Rmb860 to Rmb855, with prepayment rates around 40%-45% [6][22] Yanghe - Yanghe reported a prepayment rate of approximately 45% and is focusing on expanding its sales network [6][8] Gujing - Gujing aims for nationwide expansion and a focus on sub-premium strategies, with a sales network covering over 70% of regions nationwide [7][8] Yingjia - Yingjia targets total sales of Rmb7.6 billion for 2025, reflecting a 3.5% year-on-year increase, and plans to improve dividend payout ratios [11][13] Market Trends - The retail sales of liquor and tobacco in China grew by 5.1% year-on-year in April 2025, indicating a gradual recovery in the market [13] - Spirits companies are focusing on improving retail sell-through, inventory destocking, and channel expansion amid industry-wide growth deceleration [13]
Moutai vs. Wuliangye_ We Expect Greater Divergence
2025-05-06 02:29
Summary of Conference Call Notes Industry Overview - **Industry**: Consumer Staples - **Companies Discussed**: Kweichow Moutai (Moutai) and Wuliangye Yibin (WLY) Key Points on Kweichow Moutai (Moutai) 1. **Channel Adjustments**: Moutai's recent strategy to focus on large distributors has stabilized the price of Feitian, positively impacting Moutai's share price [1][2] 2. **Management Goals**: Moutai's management aims to stabilize Feitian prices by 2025, with recent visits to 15 provinces to engage with distributors [2] 3. **Earnings Forecasts**: Moutai's earnings forecasts for 2025/26 have been trimmed by 5% and 9% respectively, but are still 3-5% higher than consensus estimates [4] 4. **Cost Management**: The company is expected to maintain superior cost and operational expense management as distributors regain control over direct-to-consumer (DTC) sales [4] 5. **Price Stability Confidence**: There is increased confidence that Moutai will stabilize or potentially raise Feitian prices moving forward [4] Key Points on Wuliangye Yibin (WLY) 1. **E-commerce Impact**: WLY is facing significant disruptions from e-commerce, with smaller distributors reselling inventory online due to dissatisfaction with price hikes and low rebates [3] 2. **Free Cash Flow (FCF) Concerns**: WLY's estimated FCF for 2024 is projected at RMB30 billion, a 20% decrease year-over-year, raising concerns about its recovery capabilities [5] 3. **Distributor Health**: There are strong concerns regarding WLY's distributor margins and overall health, which may necessitate supply cuts or special rebates to stabilize pricing [5] 4. **Brand Equity Risks**: WLY's brand equity is at risk due to unauthorized reselling activities, which could further complicate pricing strategies [5] 5. **Earnings Forecasts**: WLY's earnings forecasts have been cut, with a new price target set at RMB100, which is 6-12% lower than consensus estimates [5] Additional Insights - **Market Divergence**: The report anticipates a widening performance gap between Moutai and WLY, with Moutai expected to outperform WLY in the near future [1] - **Management Engagement**: Moutai's proactive engagement with distributors is seen as a positive step towards stabilizing market sentiment and pricing [2] - **Model Updates**: The report includes updated models reflecting the latest results for both companies, indicating a cautious outlook for WLY compared to Moutai [4][5]