Core Insights - 52% of prospective homebuyers are optimistic about the homebuying market, believing it is better than a year ago, with 75% expecting home prices and interest rates to decline [1][2] - The desire for homeownership remains strong among Gen Z and Millennials, with many making sacrifices to achieve this goal, as 75% of current homeowners in these demographics view owning a home as a significant milestone [2][6] - Concerns about severe weather and natural disasters are prevalent, with 62% of homeowners and prospective buyers worried about their impact on homeownership, and 73% prioritizing lower-risk areas for purchasing homes [3][7] Market Trends - The Bank of America Homebuyer Insights Report indicates that a national survey conducted from March 20 to April 22, 2025, included 2,000 respondents, with a margin of error of +/- 2.2% at a 95% confidence level [4] - The Bank of America Institute, established in 2022, utilizes extensive data from 69 million clients and $4.3 trillion in total payments to provide insights on economic trends and consumer behavior [5] Gen Z Homebuying Behavior - 30% of Gen Z homeowners financed their down payments by taking on extra jobs, an increase from 24% in 2023 [6] - 22% of Gen Z homeowners purchased homes with siblings, up from 4% in 2023, indicating a trend towards collaborative homebuying [6] - 34% of Gen Z prospective homebuyers are considering living with family or friends while saving for a home, and 21% plan to use loans from family for down payments, reflecting a shift in financial strategies [6]

Core Insights - Bank of America is committed to enhancing client engagement through the expansion of its financial center network, focusing on creating spaces for clients to connect with financial specialists [1][3] - The bank has opened a new flagship financial center at 2 Bryant Park in New York City, designed to facilitate client interactions and featuring a unique art installation [1] - The bank is expanding its presence in Idaho, with plans to open four financial centers, starting with one in Nampa on June 9 [2][3] Expansion and Renovation - Since 2014, Bank of America has expanded into 11 new markets, with a total of 471 financial centers opened in existing markets since 2016 [3] - Over the past year, the bank renovated more than 3,000 centers, with an additional 500 renovations planned in the next two years [4] Client Services and Accessibility - The bank launched a service providing on-demand American Sign Language interpreters in all financial centers, allowing clients to communicate their financial needs effectively [5] - Bank of America serves nearly 250 million people across over 200 markets, reaching approximately 82% of the U.S. population, with nearly 30% of financial centers located in low- and moderate-income communities [6] Digital Engagement - More than 90% of client interactions occur through digital channels, prompting financial centers to focus on in-depth discussions rather than transactional services [6] - In the past year, clients made approximately 10 million appointments with financial specialists in financial centers [7] Company Overview - Bank of America is a leading financial institution, serving around 69 million consumer and small business clients through approximately 3,700 retail financial centers and 15,000 ATMs [8][9]