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媒体称魅族手机业务已实质性停摆,3月正式退市
Ge Long Hui· 2026-02-26 13:26
Core Viewpoint - Meizu's mobile business is entering a substantial halt and is set to officially delist in March 2026, marking the end of its hardware operations [1][3] Group 1: Business Operations - Meizu's Flyme Auto vehicle system will operate independently, while the Meizu brand may continue under Geely's umbrella [1] - The Meizu 22 Air was canceled due to rising memory prices, and the Meizu 23 project, planned for release in 2026, has ceased substantial progress [1] Group 2: Financial Situation - Since April 2025, Meizu has been unable to settle payments to suppliers, leading to significant bad debts, with speculation of a likely bankruptcy filing [3] - Following Geely's acquisition of Meizu in 2022, the company aimed to return to the top five in the mid-to-high-end smartphone market within three years but failed to reverse its decline [3] Group 3: Workforce Changes - The Meizu workforce still includes over a thousand employees, but many have expressed intentions to leave, with a few transitioning to Geely's Zeekr brand [1][3] - There has been a continuous trend of executive departures and layoffs since 2025, indicating a deteriorating internal environment [3]
魅族手机往事:启迪小米的品牌,是如何陨落的?
3 6 Ke· 2026-02-26 02:57
曾与小米正面抗衡的魅族,如今不光难以维系"小而美"的定位,甚至连手机业务都难以保全。 2026年2月25日,《智通财经》援引多位知情人士消息称,魅族手机业务已实质性停摆,将于今年3月正式退市。据悉,目前星纪魅族飞书大群还剩1000多 人,但不少员工已提出离职,少量员工已转岗至吉利体系内的极氪汽车。 接下来,魅族旗下Flyme Auto车机业务将独立运营,"魅族"品牌或将继续保留在吉利体系内。 尽管魅族官方并未公开回应上述传闻,但结合魅族手机持续低迷的市场表现来看,魅族放弃手机业务的消息并非空穴来风。 作为中国最早一批的智能手机玩家,魅族曾接连打造多款标杆性产品,俘获海量"魅友"。然而遗憾的是,成为中国手机行业的头部玩家后,魅族并未乘势 巩固核心优势,反而盲目扩张、接连错判行业趋势,最终一蹶不振。 被小米反超后,魅族聚焦"设计领先" 尽管现如今,中国智能手机行业的主流玩家是"华米OV荣",但事实上,这几大手机品牌发力智能手机的时间都晚于魅族。 2006年魅族,二排左五黄章 与苹果创始人史蒂夫·乔布斯依托iPod的积淀打造iPhone几乎同步,大洋彼岸的魅族创始人黄章,也从MP3产品的演进中,敏锐捕捉到了即将到来 ...