Core Insights - Fold Holdings, Inc. has launched the Fold Bitcoin Gift Card™ on Giftcards.com, enhancing its presence in the bitcoin financial services market [1][2] - This launch provides millions of consumers with direct access to bitcoin in a familiar format, highlighting Fold's leadership in integrating digital assets into mainstream finance [2][3] - The partnership with Blackhawk Network (BHN) allows Fold to reach over 400,000 retail and digital distribution points globally, facilitating the scaling of bitcoin distribution beyond traditional exchanges [4][6] Company Overview - Fold is the first publicly traded bitcoin financial services company, with a treasury of over 1,492 BTC, focusing on making bitcoin accessible for earning, saving, and spending [6] - The company offers various innovative products, including the Fold App, Fold Credit Card™, Fold Bitcoin Gift Card™, and Fold Debit Card™, aiming to bridge traditional finance with a bitcoin-powered future [6] Industry Context - The addition of the Fold Bitcoin Gift Card to Giftcards.com introduces a new financial utility, indicating a growing demand for bitcoin-based consumer products [3][4] - Giftcards.com is a major player in the digital gift card market, providing a platform that already processes millions in stored value annually, thus enhancing the visibility and accessibility of bitcoin [4][5]