Group 1 - Lionsgate Studios Corp. (NYSE:LION) experienced a significant increase of 12.03% week-on-week, reaching a new 52-week high during the Christmas season despite the absence of new catalysts [1][3] - The company has partnered with FreeWheel to manage all advertisements on its FAST channels in the US, enhancing the accessibility of its premium inventory to advertisers [1][2] - The integration with FreeWheel allows programmatic buyers to access Lionsgate's inventory, including specific channels like the 50 Cent Action Channel, through the FreeWheel SSP [3] Group 2 - The partnership with FreeWheel is seen as a strategic move to leverage targeted premium offerings, making Lionsgate's channels more appealing to advertisers seeking high-quality content [3]

Core Insights - FreeWheel has become the exclusive ad-serving partner for Lionsgate's portfolio of FAST channels in the U.S. [1] - This partnership allows Lionsgate's premium inventory to be accessible to buyers through the FreeWheel SSP, facilitating both direct and programmatic sales [1] Company Overview - FreeWheel is recognized as a leading global technology platform within the streaming advertising ecosystem [1] - Lionsgate is expanding its portfolio of FAST channels, indicating growth in its advertising capabilities [1] Industry Implications - The partnership enhances the advertising opportunities for premium video publishers by utilizing FreeWheel's platform [1] - The integration of direct and programmatic sales methods through the FreeWheel SSP signifies a trend towards more flexible advertising solutions in the streaming market [1]