Sir Jim Ratcliffe launched Ineos Automotive after the Land Rover Defender went out of production - Hollie Adams/Bloomberg Sir Jim Ratcliffe is to axe hundreds of jobs at his 4x4 car venture amid tumbling UK sales and pressure on the tycoon’s wider Ineos industrials empire. Ineos Automotive on Thursday said it was taking “strategic measures to structure its business for long-term success” including a reorganisation that will see the head office dramatically slimmed down. The company said this would resul ...

Core Insights - Infinix Automotive has officially opened its Beijing center, marking a significant step in its strategy to penetrate the Chinese market [2] - The company is committed to developing a diverse product matrix tailored to the unique demands and preferences of Chinese consumers [3][4] - Infinix aims to establish a strong brand presence and recognition in China through strategic partnerships and targeted marketing efforts [5][6] Product Strategy - Infinix Automotive plans to launch various models, including the basic version of the Grenadier, Fieldmaster, Trailmaster, and the Grenadier 1924, with future releases including the custom Arcane Works and eco-friendly Fusilier [3] - The company emphasizes the importance of tax policies, market demands, and consumer feedback in its product development process to ensure alignment with market needs [3] Service Network - Infinix has established its first sales and service centers in major cities like Beijing, Shanghai, and Chengdu, with plans to expand to approximately 15 service points in key first- and second-tier cities [4] - The company prioritizes a steady growth strategy over blind expansion, focusing on building a robust service network through partnerships [4] Brand Positioning - Infinix recognizes the complexity of entering the competitive Chinese market, having spent two years preparing for this launch, including product positioning and local operational setup [5] - The brand aims to differentiate itself by offering high-performance off-road vehicles that meet the genuine needs of off-road enthusiasts, contrasting with many urban-focused SUVs [5][6] Target Audience - The user demographic for Infinix vehicles is diverse, including practical users and lifestyle seekers who value engineering excellence and innovative design [6] - The company is actively engaging with the large Manchester United fan base in China to enhance brand visibility and recognition [6] Marketing and Promotion - Infinix has engaged in cross-industry collaborations with sports projects, such as the Grenadier cycling team and Mercedes F1 team, to boost brand awareness and showcase technical prowess [7] - The brand's slogan "Built For More" reflects its commitment to providing versatile vehicles that cater to various interests and professional needs [8] Future Outlook - Infinix Automotive aims to establish a sustainable and profitable growth model in China through continuous technological innovation and product optimization [8] - The company is dedicated to listening to consumer feedback to enhance product and service experiences, thereby building trust and support among customers [8]