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Is Coca-Cola's Marketing Push Driving Sales in Key Global Markets?
ZACKS· 2025-08-20 16:25
Core Insights - The Coca-Cola Company has demonstrated effective marketing strategies leading to 5% organic revenue growth in Q2 2025, despite a 1% decline in unit case volume [1][9] - The company's targeted brand activations and campaigns have resulted in value share gains for 17 consecutive quarters [1][9] - Coca-Cola's earnings per share (EPS) grew by 4% to $0.87, overcoming challenges such as currency fluctuations and increased taxes [1] Regional Performance - In Europe, digital marketing efforts significantly boosted sales of Coke Zero Sugar, Sprite, and Fuze Tea [2] - Latin America experienced growth through refillable products and premium single-serve packs [2] - In India, marketing linked to food and festivals helped mitigate summer disruptions, while in Africa, bold campaigns and expanded cold drink equipment enhanced sales [2] Strategic Approach - Coca-Cola's strategy of balancing affordability with premiumization, supported by localized marketing, is effective in both developed and emerging markets [3] - The company's innovative product offerings, such as Sprite+Tea, have contributed to its success in the U.S. market, making Sprite the 3 sparkling soft drink [3] Overall Growth Drivers - Tailoring campaigns to local consumer needs while leveraging global scale is a key factor in Coca-Cola's revenue growth trajectory in 2025 [4] - The company's shares have increased by 12.6% year-to-date, outperforming the industry growth of 6.6% [8] Valuation and Earnings Estimates - Coca-Cola's forward price-to-earnings ratio stands at 22.38X, higher than the industry's 18.08X [10] - The Zacks Consensus Estimate indicates year-over-year earnings growth of 3.1% for 2025 and 8.4% for 2026, with estimates remaining unchanged over the past week [12]
Coca-Cola Europacific Partners(CCEP) - 2025 H1 - Earnings Call Presentation
2025-08-06 11:00
Winning today Creating tomorrow Results for the Six Months Ended 27 June 2025 6 August 2025 Forward looking statements This document contains statements, estimates or projections that constitute "forward-looking statements" concerning the financial condition, performance, results, guidance and outlook, dividends, consequences of mergers, acquisitions, joint ventures, divestitures, strategy and objectives of Coca-Cola Europacific Partners plc and its subsidiaries (together CCEP or the Group). Generally, the ...
Will Celsius' Innovation Strategy Fuel its Next Wave of Growth?
ZACKS· 2025-07-10 17:20
Core Insights - Celsius Holdings (CELH) is positioning itself as a leader in the modern energy category by expanding its product portfolio beyond traditional energy drinks, including the acquisition of Alani Nu and the launch of CELSIUS HYDRATION [1][8] - The company is experiencing strong international growth of 41% and holds a 16.2% dollar share in the U.S. energy drink category [3][8] - CELH's stock has surged 75% year to date, significantly outperforming the industry average [7] Product Expansion - The acquisition of Alani Nu, which appeals to female consumers, complements CELH's core offerings and broadens its consumer base [1] - CELH has entered the hydration market with CELSIUS HYDRATION, targeting the $1.4 billion hydration powder market [1] - New flavors and multipack expansions have contributed to over 50% of sales in certain channels [2] Market Position and Competitors - CELH's competitors include PepsiCo (PEP) and The Coca-Cola Company (KO), both of which are transforming their portfolios to meet consumer demands for health and functionality [4][5][6] - PepsiCo is focusing on zero-sugar variants and wellness-driven products, while Coca-Cola is prioritizing bold product launches and integrating advanced digital marketing [5][6] Financial Performance - Despite a 7% revenue decline in Q1 2025, CELH remains optimistic about future growth due to a strong prior-year comparison and ongoing product innovation [3][8] - The company has a forward price-to-earnings ratio of 46.19X, significantly higher than the industry average of 15.91X [9] - The Zacks Consensus Estimate indicates year-over-year EPS growth of 17.1% for 2025 and 41.6% for 2026, with stable estimates over the past week [10]