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逛了北京最大的二奢超市:爱马仕,就这?
36氪· 2025-05-25 08:35
Core Viewpoint - The article discusses the emergence of a new second-hand luxury goods supermarket, "Super Turn," which offers a self-service shopping experience for luxury items, allowing customers to browse and try on products without the pressure of sales staff [6][19]. Group 1: Store Overview - "Super Turn" is a second-hand luxury supermarket located in Beijing, covering over 3,000 square meters and featuring a wide range of luxury brands, including both high-end and light luxury options [6][7]. - The store is designed with a simple layout, using metal shelves for product display, emphasizing an eco-friendly approach [9][11]. - Customers can freely browse and try on items, with a unique self-service model that eliminates the need for personal sales associates [19][21]. Group 2: Product Offerings - The store features a variety of luxury bags, including popular models from brands like Gucci, LV, and Chanel, with many items displayed without protective coverings [11][29]. - Prices for second-hand luxury items vary significantly, with some items available at steep discounts, such as a Burberry tote priced at 1,071 yuan, which is only 1.5% of its original price [18][29]. - The store also offers a range of accessories, with some items showing signs of wear that may affect their perceived value [13][15]. Group 3: Customer Experience - Customers appreciate the self-service model, which allows them to explore products without the anxiety of being followed by sales staff, making it particularly appealing for those who may feel uncomfortable in traditional luxury retail environments [19][21]. - The experience of browsing through a vast selection of luxury items has led some customers to feel less inclined to make purchases, as the abundance of options can diminish the allure of luxury goods [36][38]. - The store's approach is seen as a positive trend in the industry, providing emotional value and educating consumers about the second-hand luxury market [38].