Core Insights - The gift card market in Poland is projected to grow by 8.6% annually, reaching a market value of USD 2.07 billion in 2025 [1][5] - The market experienced a robust growth from 2020 to 2024, with a compound annual growth rate (CAGR) of 9.6%, and is expected to continue growing at a CAGR of 7.5% from 2025 to 2029, reaching approximately USD 2.77 billion by the end of 2029 [2][5] Market Dynamics - The report provides over 100 key performance indicators (KPIs) that offer a comprehensive understanding of the gift card market dynamics, segmented by digital and e-gift card sales, distribution channels, key occasions, and demographic trends [3][8] - Insights into consumer behavior and retail spending dynamics are included, with KPIs in both value and volume terms to facilitate an in-depth understanding of end market dynamics [3][8] Market Scope - The report covers a forecast period from 2025 to 2029, with detailed analysis on the gift card market size across various consumer segments, including retail and corporate consumers [5][10] - It includes insights on distribution channels, highlighting differences in gift card sales across online and offline channels, as well as first-party and third-party sales [8][11] Key Players and Segments - Major players in the Polish gift card market include Biedronka, Dino, Lidl, Kaufland, Zabka, and others, with segmentation by consumer type and product categories [9][10] - The report also analyzes gift card spending by various demographics, including age, income level, and gender, as well as by purchase occasion and payment method [12][11]

Market Overview - The gift card market in Malaysia is projected to grow by 13.5% annually, reaching USD 1.98 billion in 2025 [1] - The market experienced a CAGR of 14.5% from 2020 to 2024 and is expected to maintain a CAGR of 12.0% from 2025 to 2029, potentially expanding to approximately USD 3.12 billion by the end of 2029 [2][21] Market Dynamics - The market is transforming due to increased digital adoption, corporate demand, and strategic retailer collaborations, with a notable shift towards digital formats driven by e-commerce growth [4][6] - Regulatory changes are shaping the industry, focusing on consumer protection and market transparency, which will be critical for business operations [5][22] Competitive Landscape - The competitive environment is intensifying with the participation of fintech firms and e-commerce giants, leading to innovative and consumer-friendly offerings [6][10] - Major players include Lazada, Shopee, Grab, and Boost, which are leveraging their platforms to enhance gift card solutions [10][11] Consumer Behavior - There is a growing preference for digital transactions, with consumers using gift cards for both gifting and self-use, driving demand across various sectors [7][11] - The corporate sector is increasingly utilizing gift cards for employee recognition and customer incentives, reflecting a shift towards modern reward strategies [13] Strategic Collaborations - Retailers are forming partnerships with gift card providers to enhance accessibility and broaden distribution, with online marketplaces offering customizable solutions [15][16] - These collaborations are expected to expand the market reach of gift cards, making them more available in both online and offline channels [15][16] Regulatory Environment - The Malaysian government is implementing regulations to enhance consumer protection, ensuring transparency and fairness in the gift card market [22] - These regulatory updates may increase compliance costs for businesses but are expected to boost consumer confidence and adoption rates [22]