Financial Data and Key Metrics Changes - Total net revenues for Q1 2025 increased by 7.8% year over year to RMB 833.5 million from RMB 773.4 million in the prior year period [16] - Gross profit for Q1 2025 increased by 9.7% to RMB 659.1 million, with gross margin rising to 79.1% from 77.7% in the prior year [17][18] - Non-GAAP net income for Q1 2025 was RMB 7.1 million, a significant turnaround from a non-GAAP net loss of RMB 83.8 million in the prior year [22] - Net loss for Q1 2025 was RMB 5.6 million, compared to RMB 124.9 million in the prior year, with a net loss margin of 0.7% versus 16.1% [22] Business Line Data and Key Metrics Changes - Net revenues from skincare brands rose by 47.7% year over year, while net revenues from color cosmetics brands decreased by 9.9% [16][17] - Selling and marketing expenses as a percentage of total net revenues decreased to 66.4% from 69.7% in the prior year, reflecting more strategic marketing spending [19] - General and administrative expenses as a percentage of total net revenues decreased to 7.8% from 18.1% in the prior year, attributed to lower share-based compensation and payroll expenses [20] Market Data and Key Metrics Changes - The beauty market in China saw a modest growth of 3.2% year over year, slightly trailing the 4.6% growth in total retail sales of consumer goods [5] - Combined beauty sales on Q1 and Douyin recorded low double-digit year-over-year growth, with Douyin outperforming Tmall in both skincare and color cosmetics categories [6] Company Strategy and Development Direction - The company is focused on accelerating growth for skincare brands and optimizing cost structure to prepare for profitable growth [8] - A new share repurchase program was approved, allowing the company to repurchase up to RMB 30 million worth of ordinary shares over the next 24 months, demonstrating confidence in future potential [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed encouragement regarding the progress made in executing strategic transformation despite complex market conditions [15] - The company expects total net revenues for Q2 2025 to be between RMB 810.4 million and RMB 889.9 million, representing a year-over-year increase of approximately 2% to 12% [23] Other Important Information - The company launched the third Bocawu Acne Research Fund project, which has reached over 20,000 doctors and received more than 350 clinical research proposals [12] - The global R&D center in Shanghai was accredited by the China National Accreditation Service, reinforcing the company's commitment to excellence in beauty research [14] Q&A Session Summary Question: How does the company plan to promote new products of Perfect Diary and Ganik? - The company emphasized that product innovation and efficacy are crucial for driving repeat purchases, with strong initial consumer feedback on new products [27] Question: How is the performance of the June 18 shopping festival so far? - Management indicated that it is still early to predict overall performance, but sales are currently in line with expectations [29]

Financial Data and Key Metrics Changes - Total net revenues for Q1 2025 increased by 7.8% to RMB 833.5 million from RMB 773.4 million in the prior year period, primarily due to a 47.7% year-over-year increase in net revenues from skincare brands [15][21] - Gross profit for Q1 2025 increased by 9.7% to RMB 659.1 million from RMB 600.9 million, with gross margin rising to 79.1% from 77.7% [15][16] - The net loss for Q1 2025 was RMB 5.6 million, a significant improvement from RMB 124.9 million in the prior year, resulting in a net loss margin of 0.7% compared to 16.1% [21][22] Business Line Data and Key Metrics Changes - Skincare brands achieved a remarkable revenue growth of 47.7% year-over-year, while color cosmetics brands saw a decline of 9.9% [15][21] - Selling and marketing expenses as a percentage of total net revenues decreased to 66.4% from 69.7%, reflecting more strategic marketing spending [18][19] - General and administrative expenses as a percentage of total net revenues decreased to 7.8% from 18.1%, attributed to lower share-based compensation and reduced headcount [19] Market Data and Key Metrics Changes - The beauty market in China saw a modest growth of 3.2% year-over-year in retail sales, slightly trailing the 4.6% growth in total retail sales of consumer goods [5][6] - Online beauty sales mirrored this trend, with combined beauty sales on Q1 and Douyin recording low double-digit year-over-year growth [6] Company Strategy and Development Direction - The company is focused on accelerating growth for skincare brands and optimizing cost structures to prepare for profitable growth [7][14] - A new share repurchase program was approved, allowing the company to repurchase up to RMB 30 million worth of ordinary shares over the next 24 months, indicating confidence in future potential [13][14] - Continued investment in R&D is emphasized as a core competitive advantage, with a global R&D center in Shanghai receiving accreditation [13][14] Management's Comments on Operating Environment and Future Outlook - Management expressed encouragement regarding the progress made in executing strategic transformation despite complex market conditions [14] - For Q2 2025, the company expects total net revenues to be between RMB 810.4 million and RMB 889.9 million, representing a year-over-year increase of approximately 2% to 12% [22] Other Important Information - The company hosted an offline event to launch an upgraded product, enhancing brand awareness through targeted marketing efforts [9][10] - The company is committed to scientific research, having launched an acne research fund project that has reached over 20,000 doctors [11] Q&A Session Summary Question: How does the company plan to promote new products of Perfect Diary and Ganik? - The company emphasizes product innovation and efficacy as key drivers for consumer repeat purchases, with strong initial feedback on new products [25][26] Question: How is the performance of the June 18 shopping festival so far? - Management indicated that it is still early to predict overall performance, but initial sales are in line with expectations [28]