Frasers Group and NoFraud Partnership - Frasers Group is partnering with Commercetools to enhance its brands' participation in agentic commerce, focusing on real-time risk management for merchants [1][6] - The partnership will involve three of Frasers' brands—Sports Direct, Flannels, and Frasers—utilizing Commercetools' agentic commerce suite to improve customer experiences through large language models [6][7] - The integration aims to meet evolving consumer expectations and deliver a more personalized shopping experience [7][9] NoFraud and Yofi AI Acquisition - NoFraud has acquired Yofi AI to bolster its capabilities in combating fraud and abusive shopping patterns, particularly ahead of the holiday season [2][4] - Yofi AI's technology is designed to help retailers identify and mitigate policy abuse, which has become a significant threat to retail margins, costing merchants billions [2][3] - The financial terms of the acquisition were not disclosed, but Yofi AI has received backing from notable venture capital firms [3] Industry Trends and Innovations - The retail industry is experiencing a shift towards agentic commerce, where customers delegate shopping tasks to AI agents, necessitating seamless and trusted retail experiences [9] - Companies like Google are expanding their AI capabilities, such as virtual try-on tools, to enhance consumer engagement and customization in shopping [10][12] - First Insight is testing a new conversational AI co-pilot named Ellis, aimed at helping retailers make data-driven decisions in real-time, especially critical during the holiday season [13][18]