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Starbucks CEO Brian Niccol on Green Apron service rollout
CNBC Televisionยท 2025-07-30 15:01
Operational Efficiency - The company aims to improve morning day part performance and ensure adequate staffing throughout the day [1] - The Green Apron service model focuses on reducing minimum staffing hours and optimizing partner allocation [1] - During peak hours, more Green Apron partners will be deployed, including dedicated drive-thru personnel and "play callers" for mobile orders [2] - The company is implementing "smart queue" technology to sequence orders correctly [3] - The goal is to deliver cafe orders in under four minutes and drive-thru orders in under four minutes, while ensuring mobile orders are on time and accurate [3] Business Performance - The company has observed transaction gains [3]