Core Insights - Starbucks reported strong top-line growth driven by transactions in Q1 of fiscal 2026, with a focus on improving margins and earnings over time [3][4] Financial Performance - North America revenue increased by 3% to $7.3 billion, with comparable store sales growing by 4% [2] - Global revenue rose by 5% to $9.9 billion, with comparable sales up by 4% and 128 net new stores opened [6] - International revenue increased by 10% to $2.1 billion, with comparable sales up by 5%, particularly strong in China [14] Strategic Initiatives - The "Back to Starbucks" turnaround plan and the rollout of the Green Apron service standard contributed to accelerating comparable sales growth and improving transaction trends [4][6] - Starbucks is investing in its in-store environment through the Coffeehouse Uplift program, with about 200 uplifts completed so far [11] Digital Engagement - Starbucks Rewards reached a record 35.5 million active members, with transactions growing year over year for the first time in eight quarters [12] - The company aims to enhance marketing strategies to appeal to both frequent and infrequent customers, focusing on engagement rather than discounting [13] Cost Management and Future Outlook - Starbucks plans to track down about $2 billion in costs over the next couple of years, focusing on G&A, procurement, and technology-driven efficiencies [20] - For fiscal 2026, the company targets global comparable sales growth of 3% or better, with net new stores expected to be around 600-650 [5][18] - EPS is projected to be between $2.15 and $2.40, with expectations for margin improvement in the latter half of the fiscal year [19]

Operational Efficiency - The company aims to improve morning day part performance and ensure adequate staffing throughout the day [1] - The Green Apron service model focuses on reducing minimum staffing hours and optimizing partner allocation [1] - During peak hours, more Green Apron partners will be deployed, including dedicated drive-thru personnel and "play callers" for mobile orders [2] - The company is implementing "smart queue" technology to sequence orders correctly [3] - The goal is to deliver cafe orders in under four minutes and drive-thru orders in under four minutes, while ensuring mobile orders are on time and accurate [3] Business Performance - The company has observed transaction gains [3]