Workflow
HEYONE黑玩
icon
Search documents
湾区文创企业组团走进成都,精准对接潮玩产业合作
Mei Ri Jing Ji Xin Wen· 2025-11-11 03:43
Core Insights - The collaboration between Chengdu's cultural industry and the Guangdong-Hong Kong-Macao Greater Bay Area is gaining momentum, with recent activities aimed at fostering investment and project development in Chengdu's creative sector [1][13] - The "2025 Chengdu Cultural Industry 'Liyuan Manyuan'潮玩产业投资促进考察活动" was held to deepen cooperation and facilitate project implementation between Chengdu and Bay Area enterprises [1][2] Group 1: Event Overview - The event was organized by the Chengdu Cultural Industry Development Promotion Center, with participation from nearly 20 cultural enterprises from the Greater Bay Area, focusing on exploring cooperation in the潮玩 industry [1][2] - Activities included site visits to key cultural landmarks and discussions aimed at transitioning strategic intentions into actionable projects [1][7] Group 2: Business Opportunities - Entrepreneurs expressed a strong desire to establish flagship stores in Chengdu and collaborate with local designers to develop national潮IP [4][5] - Chengdu's market potential for潮玩 products was highlighted, with companies reporting strong sales performance and interest in expanding their presence in the city [4][5] Group 3: Chengdu's Competitive Advantages - Chengdu's unique "scene power" was emphasized as a key advantage for Bay Area businesses, providing an ideal environment for brand promotion and consumer engagement [8][10] - The East Suburb Memory area was showcased for its cultural and historical significance, attracting numerous well-known cultural enterprises and creating a robust industry ecosystem [7][11] Group 4: Collaborative Potential - The event fostered discussions on integrating traditional craftsmanship with modern design, aiming to create products that hold both cultural and commercial value [13] - The collaboration between local designers and Bay Area manufacturers was seen as a way to enhance brand building and market presence for潮玩 products [5][11]