每经记者｜石普宁 每经编辑｜唐元 关于 " 天府文创 " 与 " 湾区智造 " 的产业叙事，在蓉城写下了 " 续章 " 。 继今年 10 月成都文创代表团走进粤港澳大湾区后，不足一个月，这股跨越千里的产业热力便开始回流。 每日经济新闻 · 天府文创云记者注意到，有的企业家表示，希望此次来蓉能尽快推动项目选址落地等工 作；有的则计划在成都开设品牌旗舰店；还有的则希望能通过此次活动搭建的平台链接成都优秀的设计 师，共同孵化国潮 IP…… 11月7日至8日，由成都市文化产业发展促进中心主办，东郊记忆艺术区管委会、成都时尚产业协会协办 的"2025成都市文创产业'立园满园'潮玩产业投资促进考察活动"在成都举行。 东莞市潮玩协会、东莞微石文化、东莞东诚工艺品、深圳市玩具行业协会、深圳雷尔娱乐、汕头市坚锋 智能科技等近20家文创企业（机构）深入成都的产业园区与消费地标，探寻潮玩产业合作之道。 本次活动作为对"潮玩总动员·2025成都文创产业（粤港澳大湾区）合作对接会"成果的深化与落实，通 过举办潮玩产业对接交流座谈会，考察东郊记忆和宽窄巷子等环节，精准推动双方合作从战略意向向微 观的项目勘察与模式探讨加速切换。 成都是" ...

Core Viewpoint - The 138th Canton Fair showcases Dongguan's new industrial image as a "City of Manufacturing Aesthetics," attracting global attention and increasing order intentions from participating enterprises [1][2]. Group 1: Manufacturing Aesthetics - Dongguan organized a "Manufacturing Aesthetics" tour during the Canton Fair, allowing buyers and media to explore local manufacturing companies and their innovative products [1][3]. - The concept of "Manufacturing Aesthetics" has empowered Dongguan enterprises, leading to a noticeable increase in intended orders during the fair [1][2]. - Companies like Haixin Intelligent and Ge Tian Na are highlighted for their unique approaches to product design and manufacturing, integrating aesthetics into their offerings [2][3]. Group 2: Global Trade and Partnerships - International buyers, including those from Argentina and Brazil, expressed interest in collaborating with Dongguan manufacturers due to their competitive advantages in design and production [2][3]. - The emphasis on aesthetics in manufacturing is seen as a key factor in attracting global buyers, as it enhances the perceived value of products [2][3]. Group 3: Industry Transformation - The transformation of Dongguan's manufacturing sector is exemplified by companies like Weimei Ceramics, which has integrated aesthetic and cultural elements into its product lines [4][5]. - The shift from traditional manufacturing to high-end and intelligent manufacturing is a model for other industrial cities in China [5][6]. - Companies like Weimei Ceramics and Weishi Technology are leading the way in combining cultural creativity with technological innovation, showcasing the potential of "Manufacturing Aesthetics" [5][6]. Group 4: Future Prospects - Dongguan's efforts in promoting "Manufacturing Aesthetics" are expected to enhance its position in the global market, contributing to foreign trade growth [6]. - The Canton Fair serves as a starting point for Dongguan to continue leveraging its aesthetic manufacturing approach to gain global market recognition [6].

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo was held in Dongguan, attracting nearly 100,000 visitors and achieving an intended cooperation amount of 1.56 billion yuan [1] - Dongguan has become a hub for the潮玩 (trendy toys) industry, producing approximately 85% of China's潮玩 products and 25% of global animation derivatives [1] - The潮玩 industry in Dongguan is transitioning from OEM (Original Equipment Manufacturer) to original brand development, with companies like Guangdong Ha Yi Dai Toy Co., Ltd. leading this shift [2] Industry Development - Dongguan's潮玩 industry is characterized by a strong manufacturing base, with over 4,000 toy production companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [3] - The city is leveraging its complete supply chain to enhance the global recognition of Chinese潮玩, with annual sales growth in traditional cultural series潮玩 reaching double digits [2][3] - The integration of traditional culture and modern creativity is seen as essential for the future of the潮玩 industry, with local government emphasizing the importance of cultural roots and innovative design [3][4] Technological Integration - Dongguan is becoming a testing ground for technology-driven潮玩 solutions, with AI applications enhancing the production and design processes [4] - The expo showcased various AI-driven潮玩 innovations, including audience-generated characters and AI-assisted traditional performances, indicating a shift towards tech-enabled潮玩 experiences [4] Market Expansion - The "exhibition-industry integration" model is being adopted to enhance the潮玩 industry's ecosystem, with the expo being held in key production areas to attract upstream IP and downstream channels [6][8] - The number of original IPs in Dongguan's潮玩 cluster is projected to grow from over 30 in 2021 to 100 by 2024, reflecting a shift towards self-developed cultural products [7] Policy Support - Dongguan has introduced a series of measures to strengthen the潮玩 industry, including a funding allocation of 120 million yuan to support various aspects of industry development [9] - The establishment of a "National Technical Trade Evaluation Workstation潮玩 Service Station" aims to facilitate compliance with international trade standards and protect intellectual property [10][11]