Core Insights - The new tobacco market is experiencing breakthroughs in technology and products, with "Heat-Not-Burn" (HTP) technology emerging as a primary focus for harm reduction in smoking cessation efforts [1][3] - PTH, a high-end technology brand under He Yuan Group, launched its flagship product "PTH MASTER" in Jakarta, Indonesia, marking the entry of heat-not-burn products into a "zero-waiting era" [1][3] Group 1: Technological Breakthroughs - PTH MASTER addresses traditional device pain points by reconstructing the underlying technology, overcoming issues related to heat conduction efficiency and preheating delays [4][6] - The product features a distributed six-core temperature control system, a unique honeycomb matrix tobacco product (HOP), and an innovative airflow sensor, enabling precise temperature adjustments and immediate user response [4][6] - These innovations allow users to interrupt heating at any time and ensure consistent flavor release, fundamentally changing the energy transfer method in heat-not-burn products [6][7] Group 2: Product Innovation - PTH MASTER integrates dynamic power adjustment, multi-modal interaction, and precise flavor control, transforming the device into an intelligent terminal that adapts to user needs [7][9] - The product offers dual control modes (Ultra and Eco) to cater to different user scenarios, along with a compact tobacco chamber designed for ease of use [7][9] - The design incorporates sustainable materials and a variety of flavor options, showcasing the company's commitment to quality and environmental responsibility [9][10] Group 3: Market Dynamics - The global market for new tobacco products is projected to reach $86.96 billion in 2024, with a 13.1% year-on-year growth, indicating a significant shift towards heat-not-burn products [10][11] - Indonesia, as the fourth-largest tobacco consumer country, presents a substantial opportunity for PTH MASTER, targeting users seeking less harmful alternatives [10][11] - The product's introduction may trigger a trend in Europe and Indonesia towards technology-driven innovations in the tobacco market [10][11] Group 4: Intellectual Property and Industry Positioning - He Yuan Group has applied for over 50 patents related to PTH MASTER, establishing a comprehensive patent portfolio across multiple countries [11] - The company's investment in technology innovation aims not only to launch a product but also to redefine China's capabilities in the new tobacco supply chain [11]