Hershey partners with NBC Rockefeller Center for the holiday tree lighting event with an interactive LED mat showcasing the Hershey Kisses Bell song (Photo by: Noam Galai/NBC)Noam Galai/NBCHershey's Kisses has transformed a 35-year-old television commercial into a multi-platform digital experience spanning TikTok, Snapchat, Candy Crush, and an LED musical mat at Rockefeller Center during the NBC Rockefeller Tree Lighting event. “We figured, let's partner with another holiday icon. NBC's Christmas special at ...

SANTA MONICA, Calif., Dec. 04, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading designer and marketer of toys, and The Hershey Company, one of the world’s largest confectionery brands, announced today a new partnership that will bring the beloved Hershey branding to JAKKS Pacific’s popular Charming line of small dolls and collectibles, marking the first-ever confection-themed expansion of the fashionable mini-doll brand. The collection will consist of eight SKUs featuring dolls inspir ...

Core Insights - Hershey's Kisses brand is participating as a Premier Sponsor in NBC's "Christmas in Rockefeller Center" for the first time, airing live on December 3, 2025 [1] - The event celebrates 35 years of the iconic 'Holiday Bells' commercial by creating an interactive experience for families [2] - An LED musical mat will be available at Rockefeller Center from December 4 to December 7, allowing visitors to play the 'Holiday Bells' melody [3] Company Overview - Hershey's Kisses is recognized as the No. 1 candy during the holiday season, and the partnership with NBC's holiday special aims to enhance brand visibility [4] - The 'Holiday Bells' commercial, created in 1989, is noted for its simplicity and has become a significant part of American holiday marketing history [5] - Hershey's Kisses is introducing new flavors for the holiday season, including Snickerdoodle Cookie Candy, alongside seasonal favorites like Candy Cane and Hot Cocoa [6] Event Details - The musical mat will debut during the tree lighting special on December 3 and will be accessible to the public at Rockefeller Plaza from December 4 to December 7 [7] - Hershey Company operates globally with over 20,000 employees and generates more than $11.2 billion in annual revenues from its diverse brand portfolio [8]