Core Insights - A significant portion of Canadian social media users share their travel plans online, with 32% of respondents posting about their trips, increasing to 51% among younger individuals aged 18 to 34 [1][2] - The survey indicates a disconnect between the desire to share travel experiences and concerns about home safety, as 62% prioritize protecting their homes from theft while away [4][5] Group 1: Survey Findings - 68% of Canadian social media users plan to leave home for at least a few days this summer, with Gen Z and Millennials showing the highest intent at 74% [2] - Among those staying within their province, 35% plan to post about their trip, while this figure rises to 45% for interprovincial travel and peaks at 51% for international trips [2] - 9% of respondents post about their plans before the trip, while 28% share updates during their travels, with 39% of young adults aged 18-34 actively posting during vacations [3] Group 2: Home Safety Concerns - 62% of respondents express concern about home theft while traveling, with this concern being more pronounced among individuals aged 55 and older, where 69% choose not to post about their vacations [4] - 15% of respondents prioritize sharing on social media over home safety, indicating a potential risk [4] Group 3: Allstate's Response - Allstate has initiated a public education campaign to raise awareness about the risks associated with sharing vacation plans online and to provide tips for better home protection [5] - Analysis of Allstate's claims data shows that property theft increases during the summer months, particularly in August, with Fridays and Thursdays being the most common days for incidents [6][7]

Core Insights - Catastrophic weather events are increasingly common in Canada, with only 27% of homeowners feeling confident in their preparedness for such events [1] - Allstate's data indicates that 29% of claims over the last decade were due to major weather events, with a significant spike in claims in 2024, approximately 2.4 times higher than in 2023 [2] - The Insurance Bureau of Canada reported that 2024 was the costliest year for severe weather-related losses in Canadian history, exceeding $8.5 billion [3] Preparedness Recommendations - Homeowners are advised to create an emergency plan, build an emergency kit, secure their property, prepare for wildfires, and review their insurance coverage [8] - Allstate emphasizes the importance of proactive measures to mitigate damage from severe weather, as personal items are often irreplaceable [4] Research Methodology - A Léger poll was conducted among 1,000 Canadian homeowners to assess their preparedness for extreme weather events, with a margin of error of ± 3.1% for a probabilistic sample [6]