Core Viewpoint - Kroger is actively expanding its product offerings to enhance market presence and attract more customers, particularly with the launch of Rancher's Smokehouse Sausage in the Dallas-Fort Worth area [2][6]. Company Overview - Kroger Co. is a major American retail company, recognized as one of the largest grocery retailers in the U.S., competing with Walmart and Costco [1]. Product Launch - The introduction of Rancher's Smokehouse Sausage is part of Kroger's strategy to diversify its product range and appeal to a wider consumer base [2][6]. Stock Performance - As of September 18, 2025, Kroger's stock was priced at $66.32, with Argus Research setting a price target of $85, indicating a potential increase of approximately 28.18% [3]. - Currently, Kroger's stock is priced at $65.58, showing a slight decrease of 0.62% for the day, with a trading range between $64.89 and $65.98 [4]. Market Capitalization and Trading Volume - Kroger's market capitalization is approximately $43.36 billion, reflecting its significant presence in the retail sector [5][6]. - The trading volume for Kroger today is 9.22 million shares, indicating strong investor interest [5][6].