Core Viewpoint - Audi has officially closed its Brussels factory, resulting in approximately 3,000 job losses, as part of its strategy to adapt to declining demand for high-end electric SUVs and ongoing structural issues in production and logistics [1][3]. Group 1: Factory Closure and Employment Impact - Audi announced the closure of its Brussels factory, which has a history of over 70 years, marking a significant shift in its production strategy [1][3]. - The company plans to assist affected employees and will hold a job fair in April to offer 4,000 positions in the local area [2]. Group 2: Market Demand and Sales Performance - The demand for high-end electric SUVs has decreased globally, leading to a significant drop in sales of Audi's flagship Q8 e-tron model [3]. - Audi's global electric vehicle deliveries exceeded 1.64 million units last year, but this represented an 8% decline compared to the previous year [4]. Group 3: Competitive Landscape and Sales Decline - The German luxury car manufacturers, known as BBA (Benz, BMW, Audi), have all reported sales declines in 2024, with Audi experiencing the most significant drop of 11.8% [7][9]. - In the Chinese market, which is crucial for luxury car sales, all three manufacturers faced substantial declines, with Audi's sales down by 10.9% [10]. Group 4: Future Outlook and Challenges - Audi's CEO has labeled 2024 as a transitional year, banking on the upcoming launches of new models like the Q6 e-tron and A6 e-tron to reverse the current downward trend [16]. - The company is facing unique challenges compared to its competitors, including delays in new model launches due to software issues [15].