Core Insights - Super League has announced a collaboration with ES3, AdArcade, and Meta-Stadium's TasteViral platform to enhance customer engagement for quick-service restaurant (QSR) and food delivery brands through interactive media and gamified content [1][7][10] Group 1: Collaboration and Offerings - The collaboration aims to create captivating short-form content from TikTok creators, shoppable recipes using generative AI, and measurable calls-to-action within mobile video and connected television (CTV) advertising [2][5] - The TasteViral platform will utilize creator-led food content to drive consumer engagement and purchases, leveraging real-time trend intelligence and proprietary algorithms to match brands with suitable creators and recipes [7][15] Group 2: Market Potential and Consumer Engagement - The QSR market is valued at approximately $447 billion in the U.S. and is projected to grow to $732 billion by 2030, while the online food delivery market is expected to increase from $53 billion in 2024 to $93 billion by 2030 [11] - According to Newzoo's Global Gamer Study, 85% of consumers engage with games, indicating a significant opportunity for gamified content to outperform traditional advertising methods [4][5] Group 3: Technology and Advertising Performance - The INGAGE interactive ad platform by ES3 achieves an average of 20 minutes of consumer activity and click-through rates of up to 70%, showcasing the effectiveness of interactive advertising [8] - Native playable ads powered by AdArcade have click-through rates that are six times higher than standard ads, demonstrating the potential for enhanced consumer engagement through gamified advertising [9][19]

Core Insights - Super League has formed an exclusive sales partnership with ES3 to enhance its playable media solutions for global brands, focusing on interactive advertising in connected TV environments [1][2][4] - The partnership aims to leverage ES3's INGAGE platform, which has successfully engaged audiences through notable programs, to redefine how brands connect with streaming audiences [2][3] Industry Overview - The connected TV (CTV) advertising market is projected to grow from $33 billion in 2025 to $47 billion by 2028, indicating a shift where CTV ad spend will surpass traditional TV advertising for the first time [3] - As viewer behavior evolves, with increased ad skipping and creative fatigue, there is a rising demand for immersive and engaging ad formats [3] Company Strategies - Super League's Native Playables deliver engagement rates 3–7 times higher than traditional mobile video, while INGAGE interactive units achieve click-through rates of up to 70% and average 20 minutes of active interactivity [3] - The partnership is expected to create new growth opportunities for Super League in the rapidly expanding media landscape, allowing brands to transform passive viewing into interactive experiences [4] Company Profiles - Super League specializes in playable media, providing ads and immersive experiences that engage consumers beyond traditional viewing [5] - ES3 is a leader in interactive TV experiences, having established relationships with major brands and delivering innovative interactive video products over the past 23 years [6][7]