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深圳一年办展441场、逛展1122万人次 “泼天流量”如何变成“顶天留量”
Shen Zhen Shang Bao· 2025-10-14 23:45
Core Insights - The exhibition industry in Shenzhen is thriving, with benchmark exhibitions serving as key traffic entry points for economic development [3] - The integration of exhibitions with urban industries is crucial for enhancing city competitiveness and driving economic growth [2][4] Group 1: Exhibition Industry Growth - In 2024, Shenzhen is set to host 441 exhibitions covering an area of 12.03 million square meters, attracting over 11.22 million visitors [3] - From January to September 2023, Shenzhen held 538 exhibitions, with a total exhibition area of 11.75 million square meters, marking a year-on-year increase of 27.8% [3] - Major exhibitions like the CHINAPLAS International Plastics and Rubber Exhibition attracted over 4,500 exhibitors and more than 280,000 attendees [6] Group 2: Economic Impact - The exhibition industry generates a multiplier effect, with every 1 yuan invested in exhibitions yielding approximately 9 yuan in economic benefits [5] - During major exhibitions, local hotels and businesses experience significant increases in occupancy and sales, with hotel prices rising by 40% during the CHINAPLAS exhibition [5][4] - The influx of visitors during exhibitions boosts local tourism and consumption, benefiting various sectors including hospitality and retail [5] Group 3: Industry Integration - Benchmark exhibitions are becoming global platforms for industry connections, facilitating cross-border cooperation and significant order placements [6] - The ITES Industrial Exhibition attracted over 100,000 professional visitors, generating orders exceeding 5 billion yuan [6] - The integration of exhibitions with local industries is enhancing the competitiveness of Shenzhen's industrial clusters, with a focus on strategic emerging industries [7] Group 4: Urban Development Strategy - Shenzhen's exhibition industry is expanding westward, aligning with the city's industrial upgrade and spatial strategy [8] - The Shenzhen International Convention and Exhibition Center is positioned as a core traffic hub, facilitating the development of a "Greater Bao'an" similar to the "Big Hongqiao" concept [8] - The combination of transportation infrastructure and exhibition resources is expected to drive a new wave of development opportunities for Shenzhen's exhibition economy [8]